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Search: "Journal of marketing theory and practice"
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Journal of marketing theory and practice : JMTP
46
Journal of marketing theory and practice
28
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ECONIS (ZBW)
74
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Teaching R-A theory to develop future business practitioners' decision making skills
Levin, Michael
;
Liu, Yiyuan
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 542-554
Persistent link: https://www.econbiz.de/10013358810
Saved in:
2
Price reactions to a rival's market exit : evidence from the U.S. airline industry
Aghaie, Sina
;
Javadinia, Amir
;
Cockrell, Seth A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 115-127
Persistent link: https://www.econbiz.de/10013483443
Saved in:
3
Examining scarcity in mobile promotion and purchase intention : the role of location
Sun, Qin
;
Rajamma, Rajasree K.
;
Heisley, Deborah D.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013204876
Saved in:
4
Third-party procedural justice perceptions : the mediating effect on the relationship between eWOM and likelihood to purchase
Williams, David
;
Crittenden, Victoria Lynn
;
Henley, Amy
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 86-107
Persistent link: https://www.econbiz.de/10013204893
Saved in:
5
Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.
;
Anaza, Nwamaka A.
;
Andonova, Yana
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10013358762
Saved in:
6
Shoppers' digital deal seeking : charting new territory
Gillison, Stephanie T.
;
Beatty, Sharon E.
;
Northington, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10013358772
Saved in:
7
The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013358776
Saved in:
8
Satisfaction in clinics and hospitals : does context matter?
James, Kevin
;
Camp, Kerri M.
;
Parker, Janna
;
Hong, JungHwa
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 312-324
Persistent link: https://www.econbiz.de/10013358777
Saved in:
9
Bringing theory to practice : examining the role of pay for performance, intrinsic motivation, and culture on sales agent tenure
Conde, Richard
;
Prybutok, Victor
;
Thompson, Kenneth N.
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 374-393
Persistent link: https://www.econbiz.de/10013358784
Saved in:
10
The effects of transaction methods on perceived contamination and attitude toward retailers
Fennell, Patrick B.
;
Pasirayi, Simbarashe
;
Johnson, Aaron
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013358786
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