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~accessRights:"restricted"
~subject:"Viral marketing"
~subject:"Öffentlichkeitsarbeit"
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Viral marketing
Öffentlichkeitsarbeit
Social Web
8,361
Social web
8,361
Online-Marketing
2,974
Internet marketing
2,951
Consumer behaviour
2,596
Konsumentenverhalten
2,596
Social media
1,310
Virales Marketing
1,132
Brand management
1,078
Markenführung
1,078
Beziehungsmarketing
1,062
Relationship marketing
1,062
Soziales Netzwerk
998
Social network
971
social media
927
Electronic Commerce
736
Online retailing
729
Online-Handel
729
E-commerce
725
Markenimage
625
Brand image
622
Digitalisierung
615
Digitization
608
Customer integration
432
Kundenintegration
432
Digital platform
383
Digitale Plattform
380
Internet
375
Public relations
347
Advertising effects
338
Werbewirkung
338
Social relations
323
Soziale Beziehungen
323
Advertising
309
Twitter
308
Brand
306
Werbung
303
Facebook
298
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474
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1,379
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95
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1,295
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1,295
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86
Book section
86
Aufsatzsammlung
17
Hochschulschrift
12
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11
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11
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5
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5
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4
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3
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1,440
German
35
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Law, Chun Hung Roberts
10
Loureiro, Sandra Maria Correia
8
Filieri, Raffaele
7
Bigné Alcañiz, J. Enrique
6
Dwivedi, Yogesh Kumar
6
Etter, Michael
6
Liang, Sai
6
Xie, Karen L.
6
Adeola, Ogechi
5
Akram, Umair
5
Azer, Jaylan
5
Camilleri, Mark Anthony
5
Kwok, Linchi
5
Lu, Shijie
5
Martin, Sebastian
5
Rita, Paulo
5
Schweidel, David A.
5
Berger, Jonah
4
Bilal, Muhammad
4
De Angelis, Matteo
4
Fan, Weiguo
4
Karjaluoto, Heikki
4
Li, Hengyun
4
Phua, Joe
4
Rana, Nripendra P.
4
Ranaweera, Chatura
4
Ruiz Mafe, Carla
4
Saxton, Gregory D.
4
Tan, Yong
4
Verlegh, Peeter
4
Wang, Xin
4
Xiang, Zheng
4
Ye, Qiang
4
Yin, Dezhi
4
Zhang, Han
4
Ahuja, Vandana
3
Alguezaui, Salma
3
Augusto, Mário Gomes
3
Boardman, Rosy
3
Bortree, Denise Sevick
3
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Springer Fachmedien Wiesbaden
13
IGI Global
3
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Peter Lang GmbH
1
Springer-Verlag GmbH
1
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Journal of business research : JBR
81
Journal of retailing and consumer services
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
International journal of advertising : the review of marketing communications
29
Corporate communications : an international journal
26
Information systems research : ISR
26
International journal of internet marketing and advertising : IJIMA
26
Tourism management : research, policies, practice
26
Journal of marketing communications
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
International journal of hospitality management
21
Journal of management information systems : JMIS
20
Journal of promotion management : innovations in planning and applied research
19
Journal of communication management : an international journal
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of contemporary hospitality management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
SpringerLink / Bücher
16
Technological forecasting & social change : an international journal
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research
13
Journal of marketing
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of hospitality marketing & management
12
Springer eBook Collection
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Journal of internet commerce
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of travel and tourism marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global marketing
9
Business horizons
8
Corporate reputation review : an international journal
8
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of fashion marketing and management
8
Journal of marketing management : MM
8
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ECONIS (ZBW)
1,474
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1
Content moderation on social media : constructing accountability in the digital space
Clune, Conor
;
McDaid, Emma
- In:
Accounting, auditing & accountability journal
37
(
2024
)
1
,
pp. 257-279
Persistent link: https://www.econbiz.de/10014474540
Saved in:
2
Reputation research at a crossroads
Zavyalova, Anastasiya
- In:
Organization theory meets strategy
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014457417
Saved in:
3
Toward museum transformation : from mediation to social media-tion and fostering omni-visit experience
Kéfi, Hajer
;
Besson, Ekaterina
;
Zhao, Yue
;
Farran, Sali
- In:
Information & management : the international journal of …
61
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014457467
Saved in:
4
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
5
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
6
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
7
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
8
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
9
Social media visibility and intellectual capital disclosure : an empirical analysis in the basketball clubs
L'Abate, Vitiana
;
Raimo, Nicola
;
Rubino, Michele
; …
- In:
Measuring business excellence
28
(
2024
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10014497234
Saved in:
10
The impact of social media on venture capital financing : evidence from Twitter interactions
Bayar, Onur
;
Kesici, Emre
- In:
Review of quantitative finance and accounting
62
(
2024
)
1
,
pp. 195-224
Persistent link: https://www.econbiz.de/10014502984
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