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Search: subject_exact:"Brand personality"
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Brand image
4,451
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Guzman, Francisco
21
Foroudi, Pantea
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Loureiro, Sandra Maria Correia
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Melewar, T. C.
19
Bang, Nguyen
18
Japutra, Arnold
18
Han, Heesup
17
Diamantopoulos, Adamantios
15
Rahman, Zillur
15
Ekinci, Yuksel
14
Khan, Imran
14
Sarkar, Abhigyan
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Gupta, Suraksha
13
Paul, Justin
13
Phau, Ian
13
Sarkar, Juhi Gahlot
13
Kumar, Vikas
12
Liu, Chih-Hsing
12
Gil Saura, Irene
11
Park, Jungkun
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Sreejesh, S.
11
Dens, Nathalie
9
Fetscherin, Marc
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Giraldi, Janaina de Moura Engracia
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Ko, Eunju
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Dennis, Charles
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361
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180
Asia Pacific journal of marketing and logistics
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International marketing review
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Journal of Islamic marketing
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
31
Journal of marketing
30
Journal of fashion marketing and management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
The journal of consumer marketing
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ECONIS (ZBW)
4,453
RePEc
4
Other ZBW resources
1
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1
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
2
Impact of self-esteem and self-gifting on masstige purchase intentions
Khan, Mumtaz Muhammad
;
Ishaq, Muhammad Ishtiaq
;
Iqbal, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465970
Saved in:
3
Consumer preference for formal address and informal address from warm brands and competent brands
Leung, Eugina
;
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 546-560
Persistent link: https://www.econbiz.de/10014329132
Saved in:
4
Brand personification through celebrity ambassador : a study to investigate the impact on consumer attitude and loyalty
Nagpal, Era
;
Mundi, Hardeep Singh
;
Singh, Anurag
- In:
International journal of business excellence : IJBEX
30
(
2023
)
4
,
pp. 423-450
Persistent link: https://www.econbiz.de/10014389022
Saved in:
5
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
6
Enjoyment or autonomy? : the interactive effect of brand ritual and brand personality on consumer purchase
Ran, Yaxuan
;
Wan, Echo Wen
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10013465212
Saved in:
7
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
8
Brand personality in cultural tourism and sustainable development by using big data analytics
Chang, Victor
;
Li, Xiaoqiong
;
Zhang, Jingqi
;
Xu, Qianwen
; …
- In:
International journal of business and systems research …
16
(
2022
)
1
,
pp. 125-139
Persistent link: https://www.econbiz.de/10012798206
Saved in:
9
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
10
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
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