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~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Marketing management
2,661
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735
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497
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Hunt, Shelby D.
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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European journal of marketing : EJM
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AMS review : official publication of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
27
The journal of brand management : an international journal
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International review on public and non-profit marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Business horizons
22
Journal of business-to-business marketing
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Journal of global marketing
21
The journal of product & brand management
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Journal of marketing management : MM
20
The marketing review
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Asia Pacific journal of marketing and logistics
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International journal of internet marketing and advertising : IJIMA
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International marketing review
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International business review : the official journal of the European International Business Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of economic perspectives : IJEP
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Journal of Islamic marketing
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Journal of research in marketing and entrepreneurship
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Journal of promotion management : innovations in planning and applied research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of business innovation and research : IJBIR
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International journal of hospitality management
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
2,661
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.
;
Gutiérrez-Taño, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
Saved in:
3
Plant-based milk consumption in India : motivators, deterrents and marketing strategies in a competitive market
Basu, Avirupa
;
Murti, Ashutosh Bishnu
;
Mandal, Pratap …
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10014567158
Saved in:
4
Riding the wave : how and when public issue salience impacts corporate social responsibility advertising
Milfeld, Tyler
;
Flint, Daniel J.
;
Zablah, Alex R.
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 148-159
Persistent link: https://www.econbiz.de/10014575215
Saved in:
5
Integrating network clustering analysis and computational methods to understand communication with and about brands : opportunities and challenges
Himelboim, Itai
;
Maslowska, Ewa
;
Araujo, Theo
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 296-306
Persistent link: https://www.econbiz.de/10014575276
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6
Toward a common customer identity framework for managing participatory marketing communication campaigns
Nariswari, Angeline
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10014575286
Saved in:
7
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
8
Sales performance of direct food marketers : African American-led operations
Park, Timothy A.
;
Martinez, Stephen W.
;
Ibrahim, Mohammed
- In:
Applied economic perspectives and policy
46
(
2024
)
1
,
pp. 255-274
Persistent link: https://www.econbiz.de/10014506520
Saved in:
9
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
10
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
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