//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: expert journal of marketing
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Delphi technique
18
Delphi-Methode
18
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
12
Online-Marketing
12
Social Web
10
Social web
10
Viral marketing
10
Virales Marketing
10
Experten
8
Experts
8
Lieferantenmanagement
7
Supplier relationship management
7
Delphi method
6
Fuzzy sets
6
Fuzzy-Set-Theorie
6
Delphi
5
Game theory
5
Innovation
5
Online retailing
5
Online-Handel
5
Spieltheorie
5
Advertising
4
Beziehungsmarketing
4
Brand management
4
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Expert system
4
Expertensystem
4
Kundenzufriedenheit
4
Markenführung
4
Relationship marketing
4
Werbung
4
social media
4
Betriebliche Wertschöpfung
3
Brand
3
Dienstleistungsqualität
3
Digital platform
3
more ...
less ...
Online availability
All
Undetermined
Free
107
Type of publication
All
Article
57
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
58
Aufsatzsammlung
2
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
57
German
1
Author
All
Kerr, Gayle
2
Kraus, Sascha
2
Liu, Shan
2
Akhtar, Nadeem
1
Akçura, M. Tolga
1
Allen, B. J.
1
An, Jinwon
1
An, Yongdae
1
Andersen, Kirsti Reitan
1
Aygün, Tanju
1
Basuroy, Suman
1
Belmati, Sorya
1
Bergkvist, Lars
1
Boquet, Thomas
1
Bouncken, Ricarda B.
1
Briel, Frederik von
1
Bun, Maurice J. G.
1
Cantoni, Lorenzo
1
Ceren, Altuntaş Vural
1
Chen, Chun-An
1
Chen, Huan
1
Chimhundu, Ranga
1
Cho, Sungzoon
1
Choi, Hoon S.
1
Choi, Youngjoon
1
Cotte, June
1
Dai, Tinglong
1
Dearden, James A.
1
Deng, Zhaohua
1
Deng, Ziliang
1
Dennis, Alan
1
Deveci, Durmuş Ali
1
Dietrich, Daniel
1
Du, Shaofu
1
Ebbers, Joris Jan
1
Egermann, Hauke
1
Feng, Yang
1
Fredrich, Viktor
1
Fu, Yafan
1
Gao, Baojun
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the review of marketing communications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Business horizons
1
Economic research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Frontiers of business research in China : selected publications from Chinese universities
1
International journal of business excellence : IJBEX
1
International journal of business performance and supply chain modelling
1
International journal of entrepreneurship and small business : IJESB
1
International journal of export marketing : IJExportM
1
International journal of forecasting
1
International journal of production economics
1
International journal of project management : the journal of The International Project Management Association
1
International journal of retail & distribution management
1
International journal of services technology and management : IJSTM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of cultural economics
1
Journal of decision systems
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of information & knowledge management : JIKM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of organizational change management
1
Journal of public economics
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Maritime economics & logistics : a quarterly scientific journal committed to the advancement of maritime economics as a distinct and well defined branch of both applied economics and international business
1
more ...
less ...
Source
All
ECONIS (ZBW)
58
Showing
1
-
10
of
58
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An
expert
with whom I can identify : the role
of
narratives in influencer
marketing
Feng, Yang
;
Chen, Huan
;
Kong, Qian
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
Saved in:
2
Expert
insights in
marketing
theory and practice
2021
Persistent link: https://www.econbiz.de/10012483565
Saved in:
3
Multichannel design and pricing in vertically differentiated
expert
service markets
Du, Shaofu
;
Peng, Xuefeng
;
Nie, Tengfei
;
Zhu, Yangguang
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
7
,
pp. 3787-3813
Persistent link: https://www.econbiz.de/10014341047
Saved in:
4
Patriot,
expert
, or complainer? : exploring how athletes express themselves at Olympic Games' press conferences
Li, Bo
;
Scott, Olan
;
Sharpe, Stirling
;
Stokowski, Sarah
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 228-238
Persistent link: https://www.econbiz.de/10013411503
Saved in:
5
Expert
online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad
;
Choi, Youngjoon
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
2
,
pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
Saved in:
6
Effects
of
conflicting hotel reviews shared by novice and
expert
traveler on attitude ambivalence : the moderating role
of
quality
of
managers' responses
Siddiqi, Umar Iqbal
;
Akhtar, Nadeem
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 178-200
Persistent link: https://www.econbiz.de/10012423288
Saved in:
7
An
expert
system for systematic international market selection
Grimstad, Siv Marina
;
Glavee-Geo, Richard
;
Soufiane, Abeddaa
- In:
International journal of export marketing : IJExportM
4
(
2021
)
4
,
pp. 410-431
Persistent link: https://www.econbiz.de/10013255818
Saved in:
8
Is everybody an
expert
? : an investigation into the impact
of
professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
9
Value-creation-capture-equilibrium in new product development alliances : a matter
of
coopetition,
expert
power, and alliance importance
Bouncken, Ricarda B.
;
Fredrich, Viktor
;
Ritala, Paavo
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 648-662
Persistent link: https://www.econbiz.de/10012372739
Saved in:
10
Combating fake news on social media with source ratings : the effects
of
user and
expert
reputation ratings
Kim, Antino
;
Moravec, Patricia L.
;
Dennis, Alan
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 931-968
Persistent link: https://www.econbiz.de/10012198627
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->