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Search: subject_exact:"Markentreue"
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Brand loyalty
331
Markentreue
331
Consumer behaviour
297
Konsumentenverhalten
297
Brand management
292
Markenführung
292
Beziehungsmarketing
287
Relationship marketing
287
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231
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231
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223
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223
brand loyalty
93
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82
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82
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80
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64
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64
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48
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48
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35
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25
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25
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23
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23
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21
Personality psychology
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Hotel industry
20
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20
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20
Virales Marketing
20
brand trust
17
Einzelhandel
15
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15
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14
Structural equation model
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Han, Heesup
8
Dawes, John
6
Fatma, Mobin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Fernandes, Teresa
3
Guzman, Francisco
3
Huang, Chao-Chin
3
Islam, Jamid Ul
3
Loureiro, Sandra Maria Correia
3
Rather, Raouf Ahmad
3
Rita, Paulo
3
Abratt, Russell
2
Ahn, Jiseon
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
Arli, Denni
2
Athanasopoulou, Pinelopi
2
Augusto, Mário Gomes
2
Back, Ki-Joon
2
Bang, Nguyen
2
Bartikowski, Boris
2
Bayram, Pelin
2
Byun, Kyung-Ah
2
Chen, Jiawen
2
Coelho, Pedro Simões
2
Confente, Ilenia
2
Ekinci, Yuksel
2
Elrehail, Hamzah
2
Esmaeilpour, Fariba
2
Fang, Shih Chieh
2
Giovanis, Apostolos
2
Guo, Rui
2
Hanks, Lydia
2
Hartnett, Nicole
2
Hemsley-Brown, Jane
2
Hollebeek, Linda D.
2
Huang, Shyh-Ming
2
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Journal of retailing and consumer services
26
The journal of product & brand management
18
The journal of brand management : an international journal
14
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
9
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Global business review
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing analytics : JMA
5
Australasian marketing journal
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Marketing intelligence & planning
4
International journal of consumer studies
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Marketing letters : a journal of research in marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
African journal of economic and management studies : AJEMS
2
European journal of marketing
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of business innovation and research : IJBIR
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ECONIS (ZBW)
331
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331
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
5
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
6
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
7
"Contagious" brands : are they safe from coronavirus?
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Shih, …
- In:
Management decision
62
(
2024
)
1
,
pp. 163-182
Persistent link: https://www.econbiz.de/10014465685
Saved in:
8
Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain
;
Fayyaz, Muhammad Shahzeb
;
Shamim, Amjad
; …
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10014469161
Saved in:
9
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
10
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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