//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~type_genre:"Aufsatz im Buch"
~type_genre:"Guidebook"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
60
Werbewirkung
60
Internet marketing
23
Online-Marketing
23
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
18
Werbung
17
Social Web
11
Social web
11
Deutschland
10
Germany
10
Brand management
9
Markenführung
9
Markenimage
6
Theorie
6
Theory
6
Brand image
5
Computerspiel
5
Marketing management
5
Marketingmanagement
5
Mobile Marketing
5
Mobile marketing
5
Video game
5
Brand
4
Celebrity endorsement
4
Celebrity-Werbung
4
Markenartikel
4
Target group
4
Zielgruppe
4
Beziehungsmarketing
3
Children
3
Consumer goods marketing
3
Emotional branding
3
Emotionale Werbung
3
Estimation
3
Kaufentscheidung
3
Kinder
3
Konsumgütermarketing
3
Marketing
3
more ...
less ...
Online availability
All
Undetermined
Free
30
Type of publication
All
Article
48
Book / Working Paper
12
Type of publication (narrower categories)
All
Aufsatz im Buch
Guidebook
Thesis
Article in journal
2,514
Aufsatz in Zeitschrift
2,514
Book section
48
Arbeitspapier
45
Working Paper
45
Graue Literatur
43
Non-commercial literature
43
Hochschulschrift
41
Conference paper
20
Konferenzbeitrag
20
Lehrbuch
6
Aufsatzsammlung
5
Konferenzschrift
4
Textbook
4
Bibliografie enthalten
3
Bibliography included
3
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Amtsdruckschrift
1
Government document
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
41
German
19
Author
All
Diehl, Sandra
3
Koinig, Isabell
2
Abida, Fatma Choura
1
Agarwal, Atul Kumar
1
Aggarwal, Aanchal
1
Aggarwal, Vijita Singh
1
Agozie, Divine Quase
1
Agyapong, Gloria Kakrabah-Quarshie
1
Aichner, Thomas
1
Appiah-Nimo, Christina
1
Arora, Nupur
1
Awan, Asif
1
Ayllón Aragón, Grisel
1
Baharom Abdul Hamid
1
Balasubramanian, Siva Kumar
1
Bathen, Michael
1
Bauer, Hans H.
1
Beer, Sonja
1
Behboudi, Mehdi
1
Ben Saad, Sihem
1
Ben Yahia, Ali
1
Benson, Kobina A.
1
Bhati, Abhishek
1
Bodunde, Ikeola J.
1
Brutto, Amanda
1
Camilleri, Mark Anthony
1
Capatina, Alexandru
1
Casais, Beatriz
1
Domadenik, Žiga
1
Dudzik, Thade
1
Edu, Sam A.
1
Eklund, Patrik
1
Eze, Austin Chinonso
1
Fantapié Altobelli, Claudia
1
Ferreira-Bathen, Katharina
1
Freundt, Tjark Christian
1
Frontera Sánchez, María Rosa
1
Fève, Frédérique
1
Föll, Kerstin
1
Gartz, Sebastian
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Helmut-Schmidt-Universität
1
Published in...
All
Gabler Edition Wissenschaft
6
Application of gaming in new media marketing
5
Brand the Future : systematische Markenentwicklung im B2B
3
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Moderne Methoden der Marktforschung : Kunden besser verstehen
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Apps management and e-commerce transactions in real-time
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Contemporary trends in innovative marketing strategies
1
Designing and communicating experience
1
Developing digital marketing : relationship perspectives
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Driving innovation and business success in the digital economy
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsgruppen Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Global business value innovations : building innovation capabilities for business strategies
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook on cross-cultural marketing
1
Islamic banking : growth, stability and inclusion
1
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
1
Leveraging computer-mediated marketing environments
1
Management and inter/intra organizational relationships in the textile and apparel industry
1
Markenkommunikation und Beziehungsmarketing
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing in a digital world
1
Marketing und Innovation in disruptiven Zeiten
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Research
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
more ...
less ...
Source
All
ECONIS (ZBW)
60
Showing
1
-
10
of
60
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unethical advertising techniques and their impact on consumer shopping habits
Domadenik, Žiga
;
Tomažič, Tina
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 91-111)
.
2024
Persistent link: https://www.econbiz.de/10014519835
Saved in:
2
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
3
Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas
;
Brutto, Amanda
;
Nippa, Michael
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 239-272)
.
2023
Persistent link: https://www.econbiz.de/10014322032
Saved in:
4
Public service advertising and celebrity endorsement in Ghana
Appiah-Nimo, Christina
;
Ofori, Daniel
;
Agyapong, Gloria …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 21-41)
.
2023
Persistent link: https://www.econbiz.de/10014289780
Saved in:
5
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
6
Marketingeffizienz durch Attribution in digitalen Customer Journeys
Bathen, Michael
;
Ferreira-Bathen, Katharina
;
Wolf, Tobias
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 385-401)
.
2023
Persistent link: https://www.econbiz.de/10013555084
Saved in:
7
Creating value in organizational communication : analyzing twitter messages for effective message characteristics
Agozie, Divine Quase
;
Nat, Muesser C.
;
Edu, Sam A.
; …
- In:
Digital innovations, business and society in Africa : …
,
(pp. 97-114)
.
2022
Persistent link: https://www.econbiz.de/10012820993
Saved in:
8
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
9
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
10
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->