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~type_genre:"Aufsatz im Buch"
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Search: subject:"Mediennutzung"
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Media usage
21
Mediennutzung
21
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3
Consumer behaviour
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Digitale Medien
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Banholzer, Volker Markus
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Digital peripheries : the online circulation of audiovisual content from the small market perspective
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Consumer culture theory
1
Critical issues on changing dynamics in employee relations and workforce diversity
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Handbook of research on ethnic and intra-cultural marketing
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Information diffusion management and knowledge sharing ; volume 1
1
Information systems and management in media and entertainment industries
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
1
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
1
R&D management in the knowledge era : challenges of emerging technologies
1
Strategic marketing cases in emerging markets
1
Trust and communication : findings and implications of trust research
1
Uncertainty Shocks in Africa : Impact and Equilibrium Strategies for Sound Economic and Social Development
1
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
1
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ECONIS (ZBW)
21
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The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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2
Die Viralität von Werbung als PR-Instrument : Gleichzeitigkeit funktional und fragmental differenzierter Stakeholderkonstellationen als Herausforderung für die Unternehmenskommunik...
Banholzer, Volker Markus
;
Siebert, Michael A.
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 383-401)
.
2023
Persistent link: https://www.econbiz.de/10014435299
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3
COVID-19 television audience program choices : analysis of how Nigerians consume television during the pandemic
Egielewa, Peter E.
;
Ngonso, Blessed F.
;
Ate, Andrew A.
; …
- In:
Uncertainty Shocks in Africa : Impact and Equilibrium …
,
(pp. 183-202)
.
2023
Persistent link: https://www.econbiz.de/10014227287
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4
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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5
Generation Z and before : 21st century online consumers
Pannofino, Florinda Giorgia
;
Stewart, Kristin
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 77-85)
.
2022
Persistent link: https://www.econbiz.de/10013499035
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6
Bringing social media into work : the positive and negative effects on policy implementation - an introduction to theory and research
Di Virgilio, Francesca
- In:
Critical issues on changing dynamics in employee …
,
(pp. 121-142)
.
2021
Persistent link: https://www.econbiz.de/10012509814
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7
Trust in media technology
Janzik, Robin
;
Quandt, Thorsten
- In:
Trust and communication : findings and implications of …
,
(pp. 99-113)
.
2021
Persistent link: https://www.econbiz.de/10012592591
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8
Finding larger transnational media markets : media practices of the Vietnamese diasporic community
Kim, Tae-Sik
- In:
Digital peripheries : the online circulation of …
,
(pp. 201-214)
.
2020
Persistent link: https://www.econbiz.de/10012231155
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9
Structured film-viewing preferences and practices : a quantitative analysis of hierarchies in screen and content selection among young people in Flanders
Veenstra, Aleit
;
Meers, Philippe
;
Biltereyst, Daniël
- In:
Digital peripheries : the online circulation of …
,
(pp. 227-244)
.
2020
Persistent link: https://www.econbiz.de/10012231166
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10
Uses genres and media ensembles : a conceptual roadmap for research of convergent audiences
Macek, Jakub
- In:
Digital peripheries : the online circulation of …
,
(pp. 245-258)
.
2020
Persistent link: https://www.econbiz.de/10012231222
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