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~type_genre:"Aufsatz im Buch"
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Dienstleistungsmanagement
29
Service management
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Competition in higher education branding and marketing : national and global perspectives
12
Service systems science
3
The Routledge handbook of service research insights and ideas
2
A Research Agenda for Service Marketing
1
A handbook of management theories and models for office environments and services
1
Enterprise information systems and the digitalization of business functions
1
Global innovation and entrepreneurship : challenges and experiences from East and West
1
ISO 9001, ISO 14001, and new management standards
1
Managing Sustainability : Perspectives From Retailing and Services
1
Perspectives on headquarters-subsidiary relationships in the contemporary MNC
1
Produktivität von industriellen Dienstleistungen in der betrieblichen Praxis : Methodik, Dogmatik und Diskurs
1
The Oxford handbook of public management
1
The internet of things in the modern business environment
1
The multiple dimensions of institutional complexity in international business research
1
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The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
2
Service management - focus on customer experience
Danivska, Vitalija
;
Klungseth, Nora Johanne
- In:
A handbook of management theories and models for office …
,
(pp. 205-219)
.
2022
Persistent link: https://www.econbiz.de/10012888057
Saved in:
3
The evolution of the sustainability mindset in retailing and service management
Luceri, Beatrice
;
Martinelli, Elisa
- In:
Managing Sustainability : Perspectives From Retailing …
,
(pp. 1-8)
.
2022
Persistent link: https://www.econbiz.de/10013417619
Saved in:
4
International services : the interface between service characteristics, policy, and institutions
Brandl, Kristin
;
Ørberg Jensen, Peter D.
;
Jones, Andrew
; …
- In:
The multiple dimensions of institutional complexity in …
,
(pp. 299-310)
.
2021
Persistent link: https://www.econbiz.de/10012588979
Saved in:
5
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
6
Service process design and management
Rayburn, Steven W.
;
Anderson, Sidney T.
;
Fowler, Kendra
- In:
The Routledge handbook of service research insights and …
,
(pp. 227-240)
.
2020
Persistent link: https://www.econbiz.de/10012238639
Saved in:
7
Implementing service management standards : motivations and key factors
Santi, Cots
;
Martí, Casadesús
- In:
ISO 9001, ISO 14001, and new management standards
,
(pp. 83-96)
.
2018
Persistent link: https://www.econbiz.de/10011757687
Saved in:
8
Introduction: mapping the global brandscape of higher education
Ramírez, Gerardo Blanco
- In:
Competition in higher education branding and marketing …
,
(pp. 1-12)
.
2018
Persistent link: https://www.econbiz.de/10011760271
Saved in:
9
Pathways from academe to industry : an empirical analysis of academic marketing to prospective students
Saichaie, Kem
;
Warshaw, Jarrett B.
- In:
Competition in higher education branding and marketing …
,
(pp. 13-36)
.
2018
Persistent link: https://www.econbiz.de/10011760272
Saved in:
10
Marketing context and branding content of private universities in Chile and Mexico
Álvarez Mendiola, Germán
;
González-Ledesma, Miguel …
- In:
Competition in higher education branding and marketing …
,
(pp. 37-62)
.
2018
Persistent link: https://www.econbiz.de/10011760277
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