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~type_genre:"Aufsatz in Zeitschrift"
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Kundenwert
683
Customer value
682
Beziehungsmarketing
462
Relationship marketing
462
Consumer behaviour
305
Konsumentenverhalten
305
Betriebliche Wertschöpfung
301
Value creation
301
Customer integration
179
Kundenintegration
179
Customer satisfaction
138
Kundenzufriedenheit
138
Dienstleistungsqualität
129
Service quality
129
Lieferantenmanagement
89
Supplier relationship management
89
Value co-creation
85
Brand management
72
Markenführung
72
Marketing management
68
Marketingmanagement
68
Service-Dominant Logic
67
Service-dominant logic
67
Brand image
59
Markenimage
59
B-to-B-Marketing
58
Business-to-business marketing
58
Social Web
49
Social web
49
Social values
43
Soziale Werte
43
Einzelhandel
38
Retail trade
38
Marketing theory
35
Marketingtheorie
35
value co-creation
35
Customer lifetime value
33
Customer equity
32
customer value
31
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30
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683
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Aufsatz in Zeitschrift
Article in journal
683
Hochschulschrift
27
Aufsatz im Buch
22
Book section
22
Aufsatzsammlung
14
Thesis
7
Conference paper
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Lehrbuch
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681
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Eggert, Andreas
8
Keränen, Joona
8
Kleinaltenkamp, Michael
7
Frow, Pennie
6
Kim, Kyung Hoon
6
Payne, Adrian
6
Gallarza, Martina G.
5
Gil Saura, Irene
5
Ko, Eunju
5
Kumar, V.
5
Shamim, Amjad
5
Aarikka-Stenroos, Leena
4
Ahn, Jiseon
4
Akter, Shahriar
4
Hollebeek, Linda D.
4
Itani, Omar S.
4
Kim, Sang Jin
4
Le Nguyen Hau
4
Rintamäki, Timo
4
Saarijärvi, Hannu
4
Schwepker, Charles H. <Jr.>
4
Steinhoff, Lena
4
Al Haj Eid, Mohammad Badi’
3
Babu, Mujahid Mohiuddin
3
Bai, Billy
3
Busser, James A.
3
Cambra-Fierro, Jesús
3
Caputa, Wiesława
3
Corsaro, Daniela
3
Dandis, Ala' Omar
3
Dedeoğlu, Bekir Bora
3
Del Chiappa, Giacomo
3
Fader, Peter
3
Friend, Scott B.
3
Gligor, David M.
3
Heinonen, Kristina
3
Khan, Imran
3
Koosha, Hamidreza
3
Law, Chun Hung Roberts
3
Leroi-Werelds, Sara
3
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Journal of business research : JBR
58
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of retailing and consumer services
34
International journal of hospitality management
20
The journal of services marketing
15
International journal of contemporary hospitality management
13
Technological forecasting & social change : an international journal
13
Service business
12
Journal of the Academy of Marketing Science
11
The journal of business & industrial marketing
11
Journal of marketing analytics : JMA
10
Marketing theory
10
Journal of service management
9
Tourism management : research, policies, practice
9
Journal of strategic marketing
8
The service industries journal
8
Marketing intelligence & planning
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business-to-business marketing
6
Journal of hospitality and tourism insights
6
Journal of marketing
6
Journal of revenue and pricing management
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product & brand management
6
European management journal
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of service research
5
Journal of service theory and practice : JSTP
5
The TQM journal : the international review of organizational improvement
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Asia Pacific journal of marketing and logistics
4
Business horizons
4
Inventi impact: retailing & consumer services
4
Journal of business economics and management
4
Journal of consumer behaviour : an international research review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
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ECONIS (ZBW)
683
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683
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1
Religious value co-creation : measurement scale and validation
Sudarti, Ken
;
Fachrunnisa, Olivia
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10014451910
Saved in:
2
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
3
Exploring the roles of vlogger characteristics and video attributes on followers' value perceptions and behavioral intention
Lu, Hsiao-Han
;
Chen, Ching-fu
;
Tai, Yi-Wen
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462368
Saved in:
4
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
5
Building purchase intention through live streaming platforms : mediating role of customer engagement
Dua, Pallavi
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10014513568
Saved in:
6
Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.
;
Lorenz, Melanie P.
;
Roy, Douglas
; …
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
Saved in:
7
Green consumption and sustainable development : the effects of perceived values and motivation types on green purchase intention
Ng, Peggy M. L.
;
Cheung, Cherry T. Y.
;
Lit, Kam Kong
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10014467377
Saved in:
8
Revealing the essence of value-in-being : a Heideggerian paradigm of value co-creation
Al-Imamy, Saifeddin
;
Chylinski, Mathew
;
Deans, Kenneth R.
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10014467460
Saved in:
9
Customer perceived quality of life in provider value cocreation : the mediating role of customer value cocreation and the moderating role of customer emotions
Islam, Shahidul
;
Nazlida Muhamad
;
Rokonuzzaman, Md
; …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 186-202
Persistent link: https://www.econbiz.de/10014468182
Saved in:
10
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
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