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Search: subject_exact:"Kundentreue"
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Kundenbindung
293
Customer retention
291
Beziehungsmarketing
184
Relationship marketing
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Consumer behaviour
152
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152
Customer satisfaction
109
Kundenzufriedenheit
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54
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50
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36
Markenimage
36
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customer loyalty
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Markentreue
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Kundenwert
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Marketing
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Becker, Roman
6
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Fuchs, Gerhard
4
Schüller, Anne M.
4
Anaya-Sánchez, Rafael
3
Confente, Ilenia
3
Holland, Heinrich
3
Hollebeek, Linda D.
3
Kreutzer, Ralf T.
3
Sprott, David E.
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Töpfer, Armin
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2
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Parwoll, Moritz
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19
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Excellence-in-Service-Konferenz <5., 2015, Koblenz>
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Journal of retailing and consumer services
19
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Springer eBook Collection / Business and Management
6
Exploring the rise of fandom in contemporary consumer culture
5
International journal of hospitality management
5
Journal of business research : JBR
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
Edward Elgar E-Book Archive
4
Forum Marketing
4
Innovatives Markenmanagement
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Springer eBook Collection / Business and Economics
4
The service industries journal
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Applied Marketing Science / Angewandte Marketingforschung
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of contemporary hospitality management
3
Journal of marketing analytics : JMA
3
Kundenmanagement & Electronic Commerce
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Cruise business development : safety, product design and human capital
2
Elgar original reference
2
Event- und Impaktforschung
2
Forschungsgruppe Konsum und Verhalten
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of nonprofit & voluntary sector marketing
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal of African business
2
Journal of Indian business research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice : JMTP
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
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ECONIS (ZBW)
310
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
3
The influence of social presence on customer loyalty in emerging market retail industry : the mediating role of trust
Yeboah, Asiamah
;
Afrifa-Yamoah, Ebenezer
- In:
Journal of African business
25
(
2024
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10014513768
Saved in:
4
Mobile commerce applications service quality in enhancing customer loyalty intention : mediating role of customer satisfaction
Nurul Fazleen Mohd Zariman
;
Norshima Humaidi
;
Muhammad …
- In:
Journal of financial services marketing
28
(
2023
)
4
,
pp. 649-663
Persistent link: https://www.econbiz.de/10014479008
Saved in:
5
Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty
Shukla, Mahima
;
Misra, Richa
;
Gupta, Rahul
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 734-747
Persistent link: https://www.econbiz.de/10014332332
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6
Study of e-services quality and customer loyalty : a moderated mediation model of perceived switching cost and e-satisfaction
Deepika
;
Singh, Shashank Vikram Pratap
;
Sumanjeet Singh
; …
- In:
International journal of business information systems : …
43
(
2023
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10014336896
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7
Effect of innovation practices of banks on customer loyalty : an SEM-ANN approach
Tiwari, Pankaj
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 4536-4568
Persistent link: https://www.econbiz.de/10014502549
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8
New generation commerce : the rise of live commerce (L-commerce)
Yun, Jeewoo
;
Lee, Don
;
Cottingham, Michael
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014363982
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9
Customer engagement, dependence and loyalty : an empirical study of Chinese customers in multitouch service encounters
Chen, Xin
;
Guo, Shuojia
;
Xiong, Jie
;
Ye, Zhuxin
- In:
Technological forecasting & social change : an …
197
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468859
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10
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
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