//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Umbrella brand"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand architecture
175
Markenarchitektur
175
Brand management
153
Markenführung
153
Corporate reputation
81
Firmenimage
81
Brand
44
Corporate culture
44
Unternehmenskultur
44
Markenartikel
43
Brand image
42
Markenimage
42
Consumer behaviour
38
Konsumentenverhalten
38
Corporate Social Responsibility
34
Corporate social responsibility
33
Corporate branding
32
Marketing management
28
Marketingmanagement
28
Markenpolitik
19
Corporate brand
18
Öffentlichkeitsarbeit
18
Public relations
17
Stakeholder
16
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
13
Business ethics
13
Relationship marketing
13
Unternehmensethik
13
B-to-B-Marketing
12
Business-to-business marketing
12
Corporate identity
11
Cultural heritage
11
Kulturgüter
11
Strategisches Management
11
Deutschland
10
Germany
10
corporate brand
9
corporate branding
9
more ...
less ...
Online availability
All
Undetermined
Free
51
Type of publication
All
Article
146
Book / Working Paper
29
Type of publication (narrower categories)
All
Article in journal
142
Aufsatz in Zeitschrift
142
Aufsatzsammlung
5
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
4
Hochschulschrift
4
Sammelwerk
4
Case study
3
Fallstudie
3
Conference paper
2
Konferenzbeitrag
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
157
German
18
Author
All
Balmer, John M. T.
10
Melewar, T. C.
9
Kernstock, Joachim
6
Abratt, Russell
5
Balmer, John M.T.
5
Bang, Nguyen
5
Foroudi, Pantea
5
Iglesias, Oriol
5
Ind, Nicholas
5
Mingione, Michela
5
Chen, Weifeng
4
Barnier, Virginie de
3
Brexendorf, Tim Oliver
3
Esch, Franz-Rudolf
3
Gupta, Suraksha
3
Kleyn, Nicola
3
Langner, Tobias
3
Podnar, Klement
3
Powell, Shaun M.
3
Redler, Jörn
3
Sarkar, Soumya
3
Schultz, Majken
3
Sharifah Faridah Syed Alwi
3
Singh, Jaywant
3
Tomczak, Torsten
3
Baumgarth, Carsten
2
Brunner, Christian Boris
2
Burghausen, Mario
2
Crisafulli, Benedetta
2
Discua Cruz, Allan
2
Foroudi, Mohammad Mahdi
2
Gambetti, Rossella C.
2
Glanfield, Keith
2
Gyrd-Jones, Richard I.
2
Hesse, Gero
2
Hur, Won-Moo
2
Kohtes, Robert
2
Koporcic, Nikolina
2
Leijerholt, Ulrika
2
Liu, Martin J.
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Springer Gabler <Firma>
1
Published in...
All
The journal of brand management : an international journal
24
Journal of business research : JBR
20
SpringerLink / Bücher
15
Industrial marketing management : the international journal for industrial and high-tech firms
8
International studies of management and organization
7
European journal of marketing : EJM
6
The journal of product & brand management
6
Innovatives Markenmanagement
4
Journal of strategic marketing
4
Corporate reputation review : an international journal
3
Corporate social responsibility and environmental management
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing intelligence & planning
2
Springer eBooks / Business and Economics
2
The journal of business & industrial marketing
2
The marketing review
2
African journal of business and economic research : AJBER
1
Agribusiness : an internat. journal
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business horizons
1
Business research quarterly : BRQ
1
Corporate communications : an international journal
1
Corporate reputation review
1
Decision
1
Discussion paper / Centre for Economic Policy Research
1
Enterprise & society : the international journal of business history
1
European journal of international management : EJIM
1
European journal of marketing
1
European management journal
1
Family business review : journal of the Family Firm Institute
1
Fashion branding and communication : core strategies of European luxury brands
1
Health marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
175
Showing
1
-
10
of
175
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
"No saints", "no sinners" : corporate social responsibility impact on occupational embeddedness and corporate brand trust with extrinsic motivation as a moderating construct
Boadi, Evans Asante
;
Xu, Yongan
;
Bosompem, Josephine
; …
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 124-144
Persistent link: https://www.econbiz.de/10014513938
Saved in:
4
The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan
;
Amoasi, Richard
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
Saved in:
5
The effect of corporate ethical responsibility on social and environmental performance : an empirical study
Bag, Surajit
;
Srivastava, Gautam
;
Gupta, Shivam
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 356-370
Persistent link: https://www.econbiz.de/10014531678
Saved in:
6
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
7
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
8
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
9
Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah
;
Suharni Maulan
;
Jusoh, Wan …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
Saved in:
10
Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Cuomo, Maria Teresa
(
contributor
); …
-
2023
-
1.
Persistent link: https://www.econbiz.de/10014493420
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->