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~institution:"A. C. Nielsen Company <Northbrook, Ill.>"
~institution:"Chambre de commerce et d'industrie de Paris"
~subject:"Consumer behaviour"
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A. C. Nielsen Company <Northbrook, Ill.>
Chambre de commerce et d'industrie de Paris
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Consumer-centric category
management
: how to increase profits by managing categories based on consumer needs
Karolefski, John
(
contributor
);
Heller, Al
(
contributor
)
-
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
-
2006
Persistent link: https://www.econbiz.de/10003026500
Saved in:
2
Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
Saved in:
3
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
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