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~institution:"AMA Summer Academic Conference <2023, San Francisco, Calif.>"
~institution:"American Marketing Association"
~type_genre:"Konferenzschrift"
~type_genre:"Ratgeber"
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Consumer behaviour
8
Internet marketing
8
Konsumentenverhalten
8
Online-Marketing
8
Marketing
7
Marketing management
7
Marketingmanagement
7
Market research
5
Marktforschung
5
Beziehungsmarketing
4
Relationship marketing
4
Advertising
3
Corporate Social Responsibility
3
Corporate social responsibility
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Werbung
3
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Internationales Marketing
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Konferenzschrift
Ratgeber
Collection of articles of several authors
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English
8
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Alvarez Mourey, James
1
Baker, Stacey Menzel
1
Blanchard, Simon
1
Chandy, Rajesh K.
1
Cutright, Keisha
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Im, Subin
1
Inman, Jeffrey
1
Lukas, Bryan A.
1
Mallapragada, Girish
1
Malter, Alan J.
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
American Marketing Association
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
Books on Demand GmbH <Norderstedt>
3
Springer-Verlag GmbH
3
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
BusinessVillage GmbH
1
Conference for Graduate Research in Tourism, Hospitality and Leisure <9., 2017, Cartagena>
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Erich-Schmidt-Verlag <Berlin>
1
European Advertising Academy
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Haufe-Lexware GmbH & Co. KG
1
Herbert Utz Verlag
1
ICEC <15, 2013, Turku>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
3
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
4
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
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AMA Winter Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
5
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
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AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
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2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
6
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
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AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
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2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
7
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
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AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
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2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
8
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
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Winter Marketing Academic Conference <2017, Orlando, Fla.>
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…
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2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
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