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~institution:"AMA Winter Academic Conference <2020, San Diego, Calif.>"
~institution:"Universität Mannheim"
~subject:"Konsumentenverhalten"
~subject:"Kundenwert"
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6
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2
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AMA Winter Academic Conference <2020, San Diego, Calif.>
Universität Mannheim
Springer Fachmedien Wiesbaden
15
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7
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
2
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
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