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~institution:"AMACOM"
~institution:"Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar"
~institution:"Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling"
~person:"Schaffir, Kurt H."
~subject:"Marketingmanagement"
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Marketingmanagement
Betriebsnachrichtenwesen
1
Beziehungsmarketing
1
Computer-assisted marketing
1
IT management
1
IT-Management
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IT-gestütztes Marketing
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Information system
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Informationssystem
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Market research
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Marketing management
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Marketing theory
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Marketingtheorie
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Marktforschung
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Relationship marketing
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Vereinigte Staaten
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English
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Schaffir, Kurt H.
Kotler, Philip
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Trentin, H. George
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AMACOM
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
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ECONIS (ZBW)
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Marketing information systems
Schaffir, Kurt H.
;
Trentin, H. George
-
1973
Persistent link: https://www.econbiz.de/10013535197
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