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~institution:"AMACOM"
~subject:"Marketing management"
~subject:"Shareholder value"
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Marketing management
Shareholder value
Strategisches Management
8
Strategic management
7
Management
6
Marketingmanagement
6
Beziehungsmarketing
3
Competitive strategy
3
Relationship marketing
3
Wettbewerbsstrategie
3
Market research
2
Marketing
2
Marktforschung
2
Organisatorischer Wandel
2
Organizational change
2
Zeitschrift
2
Arbeitspsychologie
1
Beschaffung
1
Betriebsnachrichtenwesen
1
Betrug
1
Brand
1
Business Intelligence
1
Business ethics
1
Competitive analysis
1
Computer-assisted marketing
1
Consumer behaviour
1
Consumer protection
1
E-commerce
1
Early warning system
1
Economic forecast
1
Effizienz
1
Electronic Commerce
1
Firm valuation
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Firm value
1
Fraud
1
Frühwarnsystem
1
Führungspersönlichkeit
1
Geschichte
1
Globalisierung
1
Globalization
1
Human Resource Management
1
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Book / Working Paper
7
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1
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1
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1
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1
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English
7
Author
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Bacon, Terry R.
1
Kotler, Philip
1
Meyer, Peter
1
Pugh, David G.
1
Schaffir, Kurt H.
1
Solomon, Michael R.
1
Steinbock, Dan
1
Trentin, H. George
1
Trotta, Raymond J.
1
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AMACOM
Springer Fachmedien Wiesbaden
61
American Marketing Association
58
National Bureau of Economic Research
25
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
OECD
13
IGI Global
12
Verlag Franz Vahlen
10
Edward Elgar Publishing
9
Harvard Graduate School of Business Administration
9
Haufe-Lexware GmbH & Co. KG
9
Verlag Dr. Kovač
9
De Gruyter Oldenbourg
8
UVK Verlagsgesellschaft mbH
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Information Resources Management Association
7
NetLibrary, Inc
7
American Management Association
6
Campus Verlag
6
Erasmus Research Institute of Management
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Macquarie University / Department of Economics
5
Shaker Verlag
5
Springer-Verlag GmbH
5
Wiley-VCH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Deutschland / Bundeswehr / Universität Hamburg
4
Ekonomiska forskningsinstitutet <Stockholm>
4
Erich-Schmidt-Verlag
4
Gesellschaft zur Erforschung des Markenwesens
4
INSEAD
4
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ECONIS (ZBW)
7
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1
Translating strategy into shareholder value : a company-wide approach to value creation
Trotta, Raymond J.
-
2003
Persistent link: https://www.econbiz.de/10001783214
Saved in:
2
The Nokia revolution : the story of an extraordinary company that transformed an industry
Steinbock, Dan
-
2001
Persistent link: https://www.econbiz.de/10001568991
Saved in:
3
According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
4
Conquering consumerspace : marketing strategies for a branded world
Solomon, Michael R.
-
2003
Persistent link: https://www.econbiz.de/10001716809
Saved in:
5
Winning behavior : what the smartest, most successful companies do differently
Bacon, Terry R.
;
Pugh, David G.
-
2003
Persistent link: https://www.econbiz.de/10001783172
Saved in:
6
Creating and dominating new markets
Meyer, Peter
-
2002
Persistent link: https://www.econbiz.de/10001664481
Saved in:
7
Marketing information systems
Schaffir, Kurt H.
;
Trentin, H. George
-
1973
Persistent link: https://www.econbiz.de/10013535197
Saved in:
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