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~institution:"Academy of Marketing Science / Annual Conference <2003, Washington, DC>"
~institution:"Gemeinschaftsausschuss Wertanalyse"
~type_genre:"Collection of articles of several authors"
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Academy of Marketing Science / Annual Conference <2003, Washington, DC>
Gemeinschaftsausschuss Wertanalyse
Zentrum Wertanalyse <Düsseldorf>
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Developments in marketing science: proceedings of the Academy of Marketing Science
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Creating and delivering value in marketing : proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference ; Washington, D.C., USA, May 28 - May 31, 2003
Spotts, Harlan E.
(
ed.
)
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2015
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Reprint from original edition "developments in marketing science", Volume XXVI, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398336
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