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~institution:"Advertising and Consumer Psychology Conference <23, 2004, Montréal>"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Consumer behaviour"
~subject:"Internet"
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Consumer behaviour
Internet
Werbung
36
Advertising
32
Werbewirkung
9
Advertising effects
8
Konsumentenverhalten
8
Deutschland
7
Germany
7
Marketing
6
Verbraucherverhalten
6
Kommunikation
5
Online-Marketing
5
Communication science
4
Internet marketing
4
Kommunikationswissenschaft
4
Marketingmanagement
4
Public relations
4
Social Web
4
Social web
4
Öffentlichkeitsarbeit
4
Advertising industry
3
Beziehungsmarketing
3
Marketing management
3
Psychology of advertising
3
Relationship marketing
3
Theorie
3
Theory
3
Unternehmen
3
Werbeforschung
3
Werbepsychologie
3
Werbewirtschaft
3
Beeinflussung
2
Branchenentwicklung
2
Brand management
2
Cognition
2
Communication
2
Digitalisierung
2
Digitization
2
Erfolgsfaktor
2
GWA Effie-Award
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Borchers, Nils S.
1
Brauneis, Sabrina
1
Cauberghe, Verolien
1
Diehl, Sandra
1
Eisend, Martin
1
Fritz, Wolfgang
1
Herr, Paul M.
1
Hudders, Liselot
1
Kardes, Frank R.
1
Knoll, Johannes
1
Koinig, Isabell
1
Lenzen, Sandra
1
Meitz, Tino Georg Konrad
1
Naderer, Brigitte
1
Nantel, Jacques
1
Schütz, Kathrin
1
Terlutter, Ralf
1
Woisetschläger, David
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
Springer Fachmedien Wiesbaden
Axel-Springer-Verlag
9
National Bureau of Economic Research
9
RWI - Leibniz-Institut für Wirtschaftsforschung
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
C.E.P.R. Discussion Papers
2
EconWPA
2
Fördergesellschaft Marketing an der Universität Augsburg
2
IGI Global
2
Technische Universität Braunschweig
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Berkeley Electronic Press
1
Boston College / Department of Economics
1
Centre for Competition Policy, University of East Anglia
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Department of Economics, Oxford University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dipartimento di Ingegneria Informatica, Automatica e Gestionale "Antonio Ruberti", Facoltà di Ingegneria dell'Informazione Informatica e Statistica
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Förderverein Marburger Japan-Reihe
1
HEC Paris (École des Hautes Études Commerciales)
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
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Forschungsgruppe Konsum und Verhalten
2
Advances in advertising research
1
Advertising and consumer psychology
1
Applied Marketing Science/Angewandte Marketingforschung
1
Essentials
1
European Advertising Academy
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ECONIS (ZBW)
8
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1
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1
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
2
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Persistent link: https://www.econbiz.de/10011955417
Saved in:
3
Attraktivität und Kompetenz von Models in der Werbung : bewusste vs. unbewusste Einstellungen gegenüber Jüngeren und Älteren
Schütz, Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011806567
Saved in:
4
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
5
The relationship of body weight and skepticism towards advertising
Brauneis, Sabrina
-
2016
Persistent link: https://www.econbiz.de/10011504850
Saved in:
6
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
7
Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes
-
2015
Persistent link: https://www.econbiz.de/10011308096
Saved in:
8
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
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