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~institution:"American Marketing Association"
~institution:"Chartered Institute of Marketing <London>"
~subject:"Knowledge management"
~subject:"Konsumentenverhalten"
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Knowledge management
Konsumentenverhalten
Marketing
93
Marketing management
34
Marketingmanagement
34
Consumer behaviour
23
Marktforschung
19
Market research
18
Marketingtheorie
16
USA
16
United States
16
Marketing theory
15
Kongress
14
Theorie
13
Theory
13
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Absatz
7
Beziehungsmarketing
7
Relationship marketing
7
Werbung
7
Artificial intelligence
6
Digitalisierung
6
Digitization
6
Künstliche Intelligenz
6
Selling
6
Verkauf
6
Advertising
5
Aufsatzsammlung
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Dienstleistung
5
Welt
5
World
5
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5
Dienstleistungsbetrieb
4
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4
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4
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27
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Konferenzschrift
24
Collection of articles of several authors
7
Sammelwerk
7
Conference proceedings
5
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English
27
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All
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Bernhardt, Kenneth L.
1
Blair, Edward
1
Blanchard, Simon
1
Chandy, Rajesh K.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Douglas, Susan P.
1
Epp, Amber M.
1
Goldenberg, Jacob
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Kamakura, Wagner A.
1
Laran, Juliano
1
Lusch, Robert F.
1
Mallapragada, Girish
1
Malter, Alan J.
1
Mohr, Jakki
1
Moorman, Christine
1
Murphy, Patrick E.
1
Park, C. Whan
1
Peres, Renana
1
Saboo, Alok
1
Shimp, Terence A.
1
Slotegraaf, Rebecca
1
Smith, Daniel C.
1
Steenburgh, Thomas J.
1
Stephen, Andrew
1
Stewart, David W.
1
Vilcassim, Naufel
1
Walker, Beth A.
1
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Institution
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American Marketing Association
Chartered Institute of Marketing <London>
Springer Fachmedien Wiesbaden
8
Edward Elgar Publishing
6
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
Hochschule für Wirtschaft und Politik
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission / Statistisches Amt
1
Fachhochschule Reutlingen / European School of Business
1
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AMA educators' proceedings
5
Series / American Marketing Association
5
Marketing theory and applications
3
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
AMA educators proceedings
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ECONIS (ZBW)
27
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
5
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
6
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
7
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
8
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
9
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
10
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
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