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~institution:"American Marketing Association"
~institution:"Forschungsinstitut für Absatz und Handel <Sankt Gallen>"
~institution:"Studienkreis für Tourismus"
~institution:"Verlag Franz Vahlen"
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American Marketing Association
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
Studienkreis für Tourismus
Verlag Franz Vahlen
Springer Fachmedien Wiesbaden
127
Fördergesellschaft Marketing an der Universität Augsburg
22
European Society for Opinion and Marketing Research
19
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7
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7
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6
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6
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6
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ECONIS (ZBW)
84
USB Cologne (EcoSocSci)
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Erfolgsfaktoren des Marketing : Marketinginstrumente und Erkenntnisse der Wirtschaftspsychologie
Gelbrich, Katja
;
Müller, Stefan
-
2024
-
3., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014437337
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2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
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3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
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5
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
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…
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2023
Persistent link: https://www.econbiz.de/10014285539
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6
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
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AMA Winter Academic Conference <2023, Online>
;
AMA …
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2023
Persistent link: https://www.econbiz.de/10014285548
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Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
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AMA Winter Academic Conference <2023, Online>
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AMA …
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2023
Persistent link: https://www.econbiz.de/10014286558
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Human First : die neue Maxime für Kunde, Marketing und Geschäftserfolg
Alexander, Tim
-
2022
Persistent link: https://www.econbiz.de/10012631004
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9
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2022 : AMA educators proceedings volume 33 : online and Las Vegas, 10 - 11 February and 18 - 20 Febru...
Humphreys, Ashlee
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Packard, Grand
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AMA Winter Academic Conference <2022, Online>
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AMA …
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2022
Persistent link: https://www.econbiz.de/10013369730
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10
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Humphreys, Ashlee
(
ed.
);
Packard, Grand
(
ed.
); …
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AMA Winter Academic Conference <2022, Online>
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AMA …
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2022
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