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~institution:"American Marketing Association"
~institution:"Gesellschaft für Projektmanagement INTERNET Deutschland"
~type_genre:"Sammelwerk"
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Marketing management
26
Marketingmanagement
26
Marketing
16
Marketing theory
15
Marketingtheorie
15
Project management
13
Projektmanagement
13
Market research
9
Marktforschung
9
Theorie
8
Theory
8
Consumer behaviour
7
Konsumentenverhalten
7
USA
7
United States
7
Selling
5
Verkauf
5
Beziehungsmarketing
3
International marketing
3
Internationales Marketing
3
Internet
3
Relationship marketing
3
Welt
3
World
3
Absatz
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International market entry
2
Internationaler Markteintritt
2
Werbung
2
03.12.1989
1
07.11.1988
1
14.01.1992
1
14.05.1990
1
15.06.1986
1
15.09.1991
1
16.06.1986
1
17.02.1985
1
17.05.1995
1
18.09.1991
1
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Book / Working Paper
40
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Sammelwerk
Konferenzschrift
75
Collection of articles of several authors
40
Conference proceedings
35
Graue Literatur
14
Non-commercial literature
14
Aufsatzsammlung
3
Elektronischer Datenträger
3
Mehrbändiges Werk
3
Multi-volume publication
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Bibliografie enthalten
1
Bibliography included
1
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Handbook
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Handbuch
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Konferenzschrift/Kongressbericht
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Lehrbuch
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English
28
German
13
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All
Reschke, Hasso
4
Schelle, Heinz
3
Brown, Tom
2
Arnold, Todd J.
1
Balazs, Anne L.
1
Balck, Henning
1
Billig, Victor
1
Brady, Michael K.
1
Brown, James R.
1
Chandy, Rajesh K.
1
Cron, William L.
1
Dworatschek, Sebastian
1
Evans, Kenneth R.
1
Franke, Armin
1
Fürnrohr, Michael
1
Grewal, Dhruv
1
Griffith, David
1
Gutsch, R. W.
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Houston, Michael J.
1
Hunter, Gary K.
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamins, Michael A.
1
Kerin, Roger A.
1
Krishnan, Ram
1
Lange, Dietmar
1
LeClair, Debbie Thorne
1
Lutz, Richard J.
1
Madauss, Bernd-J.
1
McTavish, Ronald
1
Moore, Marian C.
1
Moorman, Christine
1
Morgan, Neil A.
1
O'Regan, Rob
1
Pechmann, Connie
1
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Institution
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American Marketing Association
Gesellschaft für Projektmanagement INTERNET Deutschland
Springer Fachmedien Wiesbaden
251
Springer-Verlag GmbH
86
Information Resources Management Association
84
OECD
75
Springer International Publishing
64
Weltbank
45
Harvard Graduate School of Business Administration
43
Varazdin Development and Entrepreneurship Agency
41
International Association for the Study of Insurance Economics
31
Nuclear Energy Agency
29
Haufe-Lexware GmbH & Co. KG
28
Hochschulrektorenkonferenz
26
Nomos Verlagsgesellschaft
25
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
23
SUERF - The European Money and Finance Forum
22
Gesellschaft zur Erforschung des Markenwesens
21
Institut Ėkonomiki i Organizacii Promyšlennogo Proizvodstva <Nowosibirsk>
20
Erich-Schmidt-Verlag
19
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
18
Bertelsmann Stiftung
17
Bundesvereinigung Logistik
17
National Bureau of Economic Research
17
Obščestvo Znanie Rossii
17
Shaker Verlag
17
Harvard Business Review Press
16
Verlag Dr. Kovač
16
Deutsche Gesellschaft für Projektmanagement
15
Dr. Rainer Hampp <Firma>
15
Gottfried Wilhelm Leibniz Universität Hannover
15
Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft
15
Books on Demand GmbH <Norderstedt>
14
Deutsches Institut für Urbanistik
14
Peter Lang GmbH
14
Uniwersytet Ekonomiczny w Katowicach
14
W. Kohlhammer GmbH
14
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
13
De Gruyter Oldenbourg
13
Gesellschaft für Wirtschafts- und Sozialkybernetik
13
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Proceedings series / American Marketing Association
6
Arbeitstexte der Gesellschaft für Projektmanagement
4
2008 AMA educators' proceedings
1
AMA educators proceedings
1
AMA educators' proceedings
1
AMA proceedings series
1
Arbeitstexte / Gesellschaft für Projektmanagement
1
GPM-Arbeitstexte zum Projektmanagement
1
Marketing knowledge series
1
Schriftenreihe der Gesellschaft für Projektmanagement
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ECONIS (ZBW)
40
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40
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1
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
2
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
3
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
4
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
5
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
6
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
7
Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
-
Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
-
2016
Persistent link: https://www.econbiz.de/10011701307
Saved in:
8
Forum Erlangense : Beiträge zum Projektmanagement-Forum '95 ; [veranstaltet vom 17. bis 19. Mai in Erlangen]
Wermter, Margit
(
ed.
)
-
Projektmanagement-Forum <12, 1995, Erlangen>
-
1995
Persistent link: https://www.econbiz.de/10000541996
Saved in:
9
Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
Brown, Tom
(
contributor
);
Swaminathan, Vanitha
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013548503
Saved in:
10
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
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