"Marketing theory and applications" ; 2002=Vol. 13
ed.: Kenneth R. Evans ...
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Evans, Kenneth R. (contributor) ; Scheer, Lisa K. (contributor) |
| Institutions: | Winter Educators' Conference <2002, Austin, Tex.> (contributor) ; American Marketing Association (contributor) |
| Published in: | |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marketingtheorie | Marketing theory | Marketing | Marketingmanagement | Marketing management | Internet | Electronic Commerce | E-commerce | Wissensgesellschaft | Knowledge society | Organisatorischer Wandel | Organizational change |
| Extent: | XXIII, 537 S graph. Darst |
|---|---|
| Series: | |
| Conferences: | AMA Winter Educators' Conference ; (Austin, Tex.) : 2002.02.22-25 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben. - Enth. zahlr. Beitr. |
| ISBN: | 0-87757-299-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001752828