2002 AMA Winter Educators' Conference : [held February 22 - 25, 2002, at ... Austin, Tex.]
ed.: Kenneth R. Evans ...
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Evans, Kenneth R. (contributor) |
| Institutions: | Winter Educators' Conference <2002, Austin, Tex.> ; American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Association |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 537 S. : graph. Darst. |
|---|---|
| Series: | Marketing theory and applications. - Chicago, Ill. : American Marketing Association, ISSN 1054-0806. - Vol. 13 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 0-87757-299-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004789602