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~institution:"American Marketing Association"
~institution:"Gottfried Wilhelm Leibniz Universität Hannover"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Konsumentenverhalten
Markenführung
Consumer behaviour
38
Marketing management
25
Marketingmanagement
25
Marketing
22
Marketing theory
11
Marketingtheorie
11
Marktforschung
11
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Flynn, Andrea Godfrey
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Mehta, Ravi
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Satornino, Cinthia B.
3
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2
Shimp, Terence A.
2
Wiedmann, Klaus-Peter
2
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1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Beck, Christian
1
Belk, Russell W.
1
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1
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1
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1
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1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cutright, Keisha
1
Dennert, Patrick
1
Douglas, Susan P.
1
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1
Ferrell, Odies C.
1
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1
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1
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1
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1
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1
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1
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1
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1
Kamakura, Wagner A.
1
Kühne, Kathrin Sabine
1
Laran, Juliano
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
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American Marketing Association
Gottfried Wilhelm Leibniz Universität Hannover
National Bureau of Economic Research
500
Springer Fachmedien Wiesbaden
89
OECD
43
International Energy Agency
30
IGI Global
28
Information Resources Management Association
24
Verlag Dr. Kovač
21
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Edward Elgar Publishing
15
Friedrich-Schiller-Universität Jena
15
INSEAD
14
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12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
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10
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10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
9
Axel-Springer-Verlag
8
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8
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8
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7
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7
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7
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7
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6
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6
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Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
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AMA educators proceedings
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ECONIS (ZBW)
38
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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2023
Persistent link: https://www.econbiz.de/10014444468
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444517
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
4
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
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Mehta, Ravi
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AMA Summer Academic Conference <2022, Online>
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AMA …
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2022
Persistent link: https://www.econbiz.de/10014282359
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5
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
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ed.
);
Mehta, Ravi
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ed.
); …
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AMA Summer Academic Conference <2022, Online>
;
AMA …
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2022
Persistent link: https://www.econbiz.de/10014282366
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Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
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ed.
);
Mehta, Ravi
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AMA Summer Academic Conference <2022, Online>
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AMA …
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2022
Persistent link: https://www.econbiz.de/10014282368
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7
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
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2019
Persistent link: https://www.econbiz.de/10012019241
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8
Contributions to sustainable invoicing processes and transportation
Kühne, Kathrin Sabine
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2018
Persistent link: https://www.econbiz.de/10011999006
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9
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880695
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10
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
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ed.
);
Baker, Stacey Menzel
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ed.
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AMA Winter Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880704
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