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~institution:"American Marketing Association"
~institution:"International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
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Digitale Plattform
Konsumentenverhalten
Social Web
9
Social web
9
Marketing
8
Digitalisierung
6
Digitization
6
Artificial intelligence
4
Consumer behaviour
4
Künstliche Intelligenz
4
Selling
3
Verkauf
3
Big Data
2
Big data
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Coronavirus
2
Disruptive Innovation
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Disruptive innovation
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Share Economy
2
Sharing economy
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Welt
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World
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2018
1
Advertising
1
Beziehungsmarketing
1
Branchenentwicklung
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Brand management
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Einzelhandel
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Internet marketing
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Kaufentscheidung
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Markenführung
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
1
New product development
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Online-Marketing
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Produktentwicklung
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Relationship marketing
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Ailawadi, Kusum L.
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Blanchard, Simon
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Epp, Amber M.
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Goldenberg, Jacob
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Gázquez-Abad, Juan Carlos
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Laran, Juliano
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Mallapragada, Girish
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American Marketing Association
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
Springer Fachmedien Wiesbaden
8
IGI Global
6
Books on Demand GmbH <Norderstedt>
2
Technische Universität Braunschweig
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Center of Market Oriented Product and Production Management
1
Centre for International Governance Innovation
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Fachhochschule Salzburg / Studiengang Betriebswirtschaft
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
Institut de Recherche Juridique - André Tunc
1
Institut de recherche juridique-André Tunc / Journées <2016, Paris>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Oxford University Press
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Peter Lang GmbH
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RWTH Aachen
1
Springer International Publishing
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ECONIS (ZBW)
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
2
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
3
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
4
Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
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