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~institution:"American Marketing Association"
~institution:"Verlag Dr. Kovač"
~subject:"Marketing"
~subject:"Welt"
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Marketing
Welt
Consumer behaviour
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16
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10
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6
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5
IGI Global
5
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4
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4
Technische Universität Braunschweig
4
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3
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3
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1
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1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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2023
Persistent link: https://www.econbiz.de/10014444468
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444517
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
4
Erfolgreiche Marketing-Kommunikation für numerische Produktattribute : wie die Objektivierung von Zahlen und Einheiten die Einstellung von Konsumenten beeinflusst
Galeczka, Julia Sarah
-
2022
Persistent link: https://www.econbiz.de/10012671044
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5
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
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Mehta, Ravi
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AMA Summer Academic Conference <2022, Online>
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AMA …
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2022
Persistent link: https://www.econbiz.de/10014282359
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Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
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ed.
);
Mehta, Ravi
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AMA Summer Academic Conference <2022, Online>
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AMA …
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2022
Persistent link: https://www.econbiz.de/10014282366
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Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
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Mehta, Ravi
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ed.
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AMA Summer Academic Conference <2022, Online>
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AMA …
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2022
Persistent link: https://www.econbiz.de/10014282368
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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880695
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9
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
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ed.
);
Baker, Stacey Menzel
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ed.
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AMA Winter Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880704
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10
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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2020
Persistent link: https://www.econbiz.de/10012486210
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