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~institution:"American Marketing Association"
~subject:"Digitization"
~subject:"Konsumentenverhalten"
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Digitization
Konsumentenverhalten
Marketing
95
Marketing management
57
Marketingmanagement
57
Marktforschung
48
Marketingtheorie
40
Marketing theory
36
Consumer behaviour
33
Market research
28
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25
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9
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9
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6
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English
40
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Baker, Stacey Menzel
3
Blanchard, Simon
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Im, Subin
3
Lisjak, Monika
3
Mallapragada, Girish
3
Malter, Alan J.
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Umashankar, Nita
3
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2
Allen, Chris T.
1
Alvarez Mourey, James
1
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1
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1
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1
Bohl, Don Lee
1
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1
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1
Cutright, Keisha
1
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1
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1
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1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
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1
Laran, Juliano
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1
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1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
Moorman, Christine
1
Murphy, Patrick E.
1
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American Marketing Association
National Bureau of Economic Research
508
Springer Fachmedien Wiesbaden
331
OECD
148
IGI Global
61
World Bank Group
56
Books on Demand GmbH <Norderstedt>
52
Springer-Verlag GmbH
43
Verlag Dr. Kovač
43
Haufe-Lexware GmbH & Co. KG
34
International Energy Agency
31
Information Resources Management Association
29
Nomos Verlagsgesellschaft
29
Edward Elgar Publishing
27
Springer Gabler <Firma>
27
Europäische Kommission / Gemeinsame Forschungsstelle
25
Finansovyj Universitet
23
RWTH Aachen
22
Österreichisches Institut für Wirtschaftsforschung
22
Weltwirtschaftsforum
21
Campus Verlag
19
De Gruyter Oldenbourg
19
W. Kohlhammer GmbH
19
Friedrich-Schiller-Universität Jena
18
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
18
Peter Lang GmbH
18
Verlag Franz Vahlen
18
Eric Cuvillier <Firma>
17
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
17
World Bank
17
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
16
Universität Mannheim
15
World Trade Organization
15
INSEAD
14
Shaker Verlag
13
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU / Unit Industrial Forum, Alliances, Clusters
11
Springer International Publishing
11
Walter de Gruyter GmbH & Co. KG
11
Christian-Albrechts-Universität zu Kiel
10
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
AMA briefings & surveys
1
AMA educators proceedings
1
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All
ECONIS (ZBW)
40
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1
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
2
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
3
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
5
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
6
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
7
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
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AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
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2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
8
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
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AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
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2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
9
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
10
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
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AMA Winter Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880704
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