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~institution:"American Marketing Association"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Zeitschrift"
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Konsumentenverhalten
Marketingmanagement
Zeitschrift
Marketing
92
Marketing management
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22
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18
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17
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16
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16
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Alvarez Mourey, James
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Goldenberg, Jacob
1
Griffith, David
1
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1
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1
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1
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1
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1
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Im, Subin
1
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1
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1
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1
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1
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1
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1
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1
Marconi, Joe
1
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1
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1
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1
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1
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American Marketing Association
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25
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9
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7
NetLibrary, Inc
7
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6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
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Center of Market Oriented Product and Production Management
5
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5
Duncker & Humblot
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4
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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IGI Global
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Pearson Studium
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3
European Society for Opinion and Marketing Research
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3
epubli GmbH
3
AMACOM
2
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
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2
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5
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AMA educators proceedings
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ECONIS (ZBW)
39
USB Cologne (EcoSocSci)
3
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444468
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2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444517
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3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
4
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880695
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5
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
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ed.
);
Baker, Stacey Menzel
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ed.
); …
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AMA Winter Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880704
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6
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
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ed.
);
Epp, Amber M.
(
ed.
); …
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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2020
Persistent link: https://www.econbiz.de/10012549257
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7
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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…
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2019
Persistent link: https://www.econbiz.de/10012486208
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8
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
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ed.
);
Laran, Juliano
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ed.
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Winter Marketing Academic Conference <2018, New …
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2018
Persistent link: https://www.econbiz.de/10011900987
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9
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
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Winter Marketing Academic Conference <2017, Orlando, Fla.>
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…
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2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
10
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
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Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
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…
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2016
Persistent link: https://www.econbiz.de/10011528126
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