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~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketingtheorie
39
Marketing theory
36
Marketing management
35
Marketingmanagement
35
Marketing
24
Theorie
24
Theory
24
Consumer behaviour
16
USA
15
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15
Marktforschung
14
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11
International marketing
5
Internationales Marketing
5
Selling
5
Verkauf
5
Beziehungsmarketing
4
Relationship marketing
4
Vereinigte Staaten
4
Market mechanism
3
Marktmechanismus
3
Verbraucher
3
Welt
3
World
3
Absatz
2
Absatztheorie
2
Dienstleistungsmarketing
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Services marketing
2
03.12.1989
1
16.06.1986
1
27.09.1987
1
Absatzplanung
1
Australien
1
Betriebswirtschaftliche Ausbildung
1
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1
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1
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English
16
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All
Shimp, Terence A.
2
Allen, Chris T.
1
Belk, Russell W.
1
Blair, Edward
1
Childers, Terry L.
1
Douglas, Susan P.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hunter, Gary K.
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
Murphy, Patrick E.
1
Park, C. Whan
1
Slotegraaf, Rebecca
1
Smith, Daniel C.
1
Steenburgh, Thomas J.
1
Stewart, David W.
1
Varadarajan, Rajan
1
Vilcassim, Naufel
1
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American Marketing Association
National Bureau of Economic Research
129
Springer Fachmedien Wiesbaden
12
INSEAD
9
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6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Edward Elgar Publishing
4
Verlag Dr. Kovač
4
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
3
Christian-Albrechts-Universität zu Kiel
3
Foerder Institute for Economic Research <Tēl-Āvîv>
3
Friedrich-Schiller-Universität Jena
3
Fördergesellschaft Marketing an der Universität Augsburg
3
IGI Global
3
Information Resources Management Association
3
International Telecommunications Society
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
University of Oxford / Institute of Economics and Statistics
3
Universität Mannheim
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
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ECONIS (ZBW)
16
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1
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
2
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
3
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
4
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
5
1996 AMA Winter Educators' Conference
Blair, Edward
(
ed.
);
Kamakura, Wagner A.
(
contributor
)
-
Winter Educators' Conference <1996, Hilton Head Island, SC>
-
1996
Persistent link: https://www.econbiz.de/10013274863
Saved in:
6
1995 AMA Winter Educators' Conference
Stewart, David W.
(
ed.
);
Vilcassim, Naufel
(
contributor
)
-
Winter Educators' Conference <1995, La Jolla, Calif.>
-
1995
Persistent link: https://www.econbiz.de/10013274830
Saved in:
7
1994 AMA Winter Educators' Conference
Park, C. Whan
(
ed.
);
Smith, Daniel C.
(
contributor
)
-
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
-
1994
Persistent link: https://www.econbiz.de/10013274808
Saved in:
8
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
ed.
);
Jaworski, Bernard J.
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10013274791
Saved in:
9
1992 AMA Winter Educators' Conference
Allen, Chris T.
(
ed.
);
Madden, Thomas Justin
(
contributor
); …
-
Winter Educators' Conference <1992, San Antonio, Tex.>
-
1992
Persistent link: https://www.econbiz.de/10013274785
Saved in:
10
1991 AMA Winter Educators' Conference
Childers, Terry L.
(
ed.
)
-
Winter Educators' Conference <1991, Orlando, Fla.>
-
1991
Persistent link: https://www.econbiz.de/10013274778
Saved in:
1
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