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~institution:"American Marketing Association"
~subject:"Markenführung"
~subject:"Market research"
~subject:"Online-Marketing"
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Markenführung
Market research
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Consumer behaviour
33
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Marketing management
25
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25
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22
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Alvarez Mourey, James
1
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1
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1
Blanchard, Simon
1
Chandy, Rajesh K.
1
Cutright, Keisha
1
Epp, Amber M.
1
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Im, Subin
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1
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1
Malter, Alan J.
1
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1
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1
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1
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1
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American Marketing Association
Springer Fachmedien Wiesbaden
21
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12
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9
Information Resources Management Association
9
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6
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4
IGI Global
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4
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3
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
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European Marketing Academy
2
European Society for Opinion and Marketing Research
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Forschungsgruppe Konsum und Verhalten
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Harvard Graduate School of Business Administration
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2
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2
RWTH Aachen
2
Springer International Publishing
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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1
American Council on Consumer Interests
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1
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1
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1
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
3
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
4
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
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AMA Winter Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
5
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
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AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
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2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
6
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
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AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
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2020
Persistent link: https://www.econbiz.de/10012549257
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7
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
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AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
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2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
8
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
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Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
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2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
9
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
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Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
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…
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2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
10
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
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