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~institution:"American Marketing Association"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Sozialer Wandel"
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Markenführung
Online-Marketing
Sozialer Wandel
Consumer behaviour
33
Konsumentenverhalten
33
Marketing management
25
Marketingmanagement
25
Marketing
22
Marketing theory
11
Marketingtheorie
11
Marktforschung
11
Market research
10
Corporate Social Responsibility
8
Corporate social responsibility
8
Internet marketing
8
USA
8
United States
8
Beziehungsmarketing
7
Relationship marketing
7
Welt
7
World
7
Advertising
5
Theorie
5
Theory
5
Werbung
5
Brand management
3
Green marketing
3
Nachhaltigkeit
3
Selling
3
Social Web
3
Social change
3
Social web
3
Sustainability
3
Sustainable product
3
Verkauf
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Öko-Marketing
3
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3
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2
International marketing
2
Internationales Marketing
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12
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2
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1
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English
12
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Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Blanchard, Simon
1
Chandy, Rajesh K.
1
Cutright, Keisha
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Im, Subin
1
Inman, Jeffrey
1
Lukas, Bryan A.
1
Mallapragada, Girish
1
Malter, Alan J.
1
Moorman, Christine
1
Peres, Renana
1
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American Marketing Association
Springer Fachmedien Wiesbaden
20
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
9
National Bureau of Economic Research
6
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
NetLibrary, Inc
3
Universität Mannheim
3
Verlag Dr. Kovač
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
OECD
2
RWTH Aachen
2
Robert Schuman Centre for Advanced Studies
2
Springer International Publishing
2
Zukunftsinstitut
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Accenture GmbH <Kronberg im Taunus>
1
Association of National Advertisers
1
Ausstellung Wunderwirtschaft, DDR-Konsumkultur und Produktdesign in den 60er Jahren <1996 - 1997, Berlin>
1
Campus Verlag
1
Centro studi investimenti sociali
1
Christian-Albrechts-Universität zu Kiel
1
Deutschland / Bundesministerium für Umwelt, Naturschutz, Bau und Reaktorsicherheit
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
E-St_372t Srl <Bologna>
1
Erasmus Research Institute of Management
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
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2023
Persistent link: https://www.econbiz.de/10014444468
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
3
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
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Mehta, Ravi
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AMA Summer Academic Conference <2022, Online>
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AMA …
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2022
Persistent link: https://www.econbiz.de/10014282359
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Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
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ed.
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Mehta, Ravi
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AMA Summer Academic Conference <2022, Online>
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AMA …
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2022
Persistent link: https://www.econbiz.de/10014282366
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Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
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ed.
);
Mehta, Ravi
(
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AMA Summer Academic Conference <2022, Online>
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AMA …
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2022
Persistent link: https://www.econbiz.de/10014282368
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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
7
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
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ed.
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Baker, Stacey Menzel
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ed.
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AMA Winter Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
8
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
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ed.
);
Ferrell, Odies C.
(
ed.
)
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
9
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
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Epp, Amber M.
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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2020
Persistent link: https://www.econbiz.de/10012549257
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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…
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2019
Persistent link: https://www.econbiz.de/10012486208
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