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~institution:"American Marketing Association"
~subject:"Marktforschung"
~type_genre:"Conference proceedings"
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Marktforschung
Market research
10
Marketing
9
Marketing management
9
Marketingmanagement
9
Consumer behaviour
6
Konsumentenverhalten
6
Marketing theory
6
Marketingtheorie
6
Theorie
4
Theory
4
Beziehungsmarketing
3
Relationship marketing
3
USA
3
United States
3
Welt
3
World
3
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2
Corporate social responsibility
2
International market entry
2
Internationaler Markteintritt
2
Selling
2
Verkauf
2
15.09.1991
1
16.06.1986
1
23.03.1983
1
24.01.1990
1
Absatz
1
Advertising
1
Ausland
1
Brand management
1
Competitive strategy
1
International business research
1
International marketing
1
Internationale Betriebswirtschaftslehre
1
Internationales Marketing
1
Internet
1
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1
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1
Produktqualität
1
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Book / Working Paper
10
Type of publication (narrower categories)
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Conference proceedings
Konferenzschrift
16
Collection of articles of several authors
12
Sammelwerk
12
Graue Literatur
6
Non-commercial literature
6
Lehrbuch
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Textbook
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English
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Griffith, David
1
Hamilton, Rebecca W.
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Krishnan, Ram
1
Moore, Marian C.
1
Perreault, William D.
1
Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Workman, John P.
1
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American Marketing Association
European Society for Opinion and Marketing Research
19
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Berufsverband Deutscher Markt- und Sozialforscher
3
GfK-Nürnberg e.V.
3
Academy of Marketing
2
Deutschland / Statistisches Bundesamt
2
European Marketing Academy
2
Marketing Research Congress <45, 1992, Madrid>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
American Council on Consumer Interests
1
Arbeitsgemeinschaft Media-Analyse
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Augsburger Marketingtag <17, 1991, Augsburg>
1
Automotive Conference on Marketing Challenges for the 1990s: Opportunities, Risks, Responsibilities <1990, Paris>
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Research under a New World Order <1992, Tokio>
1
Conference on Research in Marketing: the Opportunity Factors to Business Success in the Post-War Middle East <1992, Dubai, Stadt>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
DePaul University / College of Commerce
1
Deutsche Gesellschaft für Logistik
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland <Bundesrepublik> / Statistisches Bundesamt
1
European Pharmaceutical Marketing Research Association
1
Fachtagung "Human Resources - Qualitätsaspekte der Ausbildung in der Empirischen Forschung" <2015, Wiesbaden>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Sozialwissenschaftlicher Infrastruktureinrichtungen
1
Gesellschaft für Operations-Research
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues
1
GfK-Tagung <2015, Nürnberg>
1
GfK-Tagung <2016, Nürnberg>
1
Informationsring Kreditwirtschaft
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
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AMA educators proceedings
1
Proceedings series / American Marketing Association
1
Source
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ECONIS (ZBW)
10
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1
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
2
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
3
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
4
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
5
Improving business practice through marketing insight : AMA Summer Educators' Conference 2015 : AMA educators proceedings volume 26 : Chicago, Illinois, USA, 14-16 August 2015
AMA Summer Educator's Conference <2015, Chicago, Ill.>
;
…
-
2015
Persistent link: https://www.econbiz.de/10011459565
Saved in:
6
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
7
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
8
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
9
Combined proceedings / 1st Annual Behavioral
Research
Conference "Strategic Decision from Behavioral
Research
", January 24 - 26 1990 ; 21st Annual Attitude
Research
Conference "Axi...
1990
Persistent link: https://www.econbiz.de/10000837803
Saved in:
10
Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000822211
Saved in:
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