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~institution:"American Marketing Association"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Marketing management
26
Marketingmanagement
26
Marketing
16
Marketing theory
15
Marketingtheorie
15
Market research
9
Marktforschung
9
Consumer behaviour
7
Konsumentenverhalten
7
USA
7
United States
7
Theorie
6
Theory
6
Selling
5
Verkauf
5
Beziehungsmarketing
3
International marketing
3
Internationales Marketing
3
Relationship marketing
3
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3
World
3
Absatz
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Werbung
2
03.12.1989
1
15.09.1991
1
16.06.1986
1
17.02.1985
1
Absatzforschung
1
Absatzplanung
1
Absatzpolitik
1
Advertising
1
Brand management
1
Competitive strategy
1
Distribution costs
1
E-commerce
1
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Book / Working Paper
27
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Collection of articles of several authors
Fallstudie
Konferenzschrift
53
Sammelwerk
27
Conference proceedings
24
Graue Literatur
13
Non-commercial literature
13
Elektronischer Datenträger
3
Medienkombination
2
Mehrbändiges Werk
2
Multi-volume publication
2
Aufsatzsammlung
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CD-ROM, DVD
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English
27
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Brown, Tom
2
Arnold, Todd J.
1
Balazs, Anne L.
1
Brady, Michael K.
1
Brown, James R.
1
Chandy, Rajesh K.
1
Cron, William L.
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Houston, Michael J.
1
Hunter, Gary K.
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamins, Michael A.
1
Kerin, Roger A.
1
Krishnan, Ram
1
LeClair, Debbie Thorne
1
Lutz, Richard J.
1
McTavish, Ronald
1
Moore, Marian C.
1
Moorman, Christine
1
Morgan, Neil A.
1
O'Regan, Rob
1
Pechmann, Connie
1
Perreault, William D.
1
Reynolds, Kristy
1
Scheer, Lisa K.
1
Schewe, Charles D.
1
Slotegraaf, Rebecca
1
Spekman, Robert E.
1
Steenburgh, Thomas J.
1
Swaminathan, Vanitha
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
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American Marketing Association
Springer Fachmedien Wiesbaden
350
Springer-Verlag GmbH
103
Information Resources Management Association
84
OECD
75
Springer International Publishing
67
Weltbank
46
Harvard Graduate School of Business Administration
45
Varazdin Development and Entrepreneurship Agency
41
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
38
Haufe-Lexware GmbH & Co. KG
36
Verlag Dr. Kovač
35
Nomos Verlagsgesellschaft
34
International Association for the Study of Insurance Economics
31
Erich-Schmidt-Verlag
29
Nuclear Energy Agency
29
Shaker Verlag
29
Books on Demand GmbH <Norderstedt>
27
Hochschulrektorenkonferenz
26
De Gruyter Oldenbourg
23
SUERF - The European Money and Finance Forum
22
Bertelsmann Stiftung
21
Gesellschaft zur Erforschung des Markenwesens
21
Dr. Rainer Hampp <Firma>
20
Institut Ėkonomiki i Organizacii Promyšlennogo Proizvodstva <Nowosibirsk>
20
Peter Lang GmbH
18
W. Kohlhammer GmbH
18
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
18
Bundesvereinigung Logistik
17
Gottfried Wilhelm Leibniz Universität Hannover
17
National Bureau of Economic Research
17
Obščestvo Znanie Rossii
17
Harvard Business Review Press
16
Deutsche Gesellschaft für Projektmanagement
15
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
15
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
15
Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft
15
Deutsches Institut für Urbanistik
14
Eric Cuvillier <Firma>
14
Friedrich-Schiller-Universität Jena
14
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Proceedings series / American Marketing Association
6
2008 AMA educators' proceedings
1
AMA educators proceedings
1
AMA educators' proceedings
1
AMA proceedings series
1
Marketing knowledge series
1
Source
All
ECONIS (ZBW)
27
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1
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
2
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
3
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
4
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
5
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
6
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
7
Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
-
Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
-
2016
Persistent link: https://www.econbiz.de/10011701307
Saved in:
8
Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
Brown, Tom
(
contributor
);
Swaminathan, Vanitha
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013548503
Saved in:
9
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
10
Enhancing knowledge development in marketing ; Vol. 19
Brown, James R.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003800380
Saved in:
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