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~institution:"American Marketing Association"
~type_genre:"Collection of articles of several authors"
~type_genre:"Hochschulschrift"
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Marketing management
26
Marketingmanagement
26
Marketing
16
Marketing theory
15
Marketingtheorie
15
Market research
9
Marktforschung
9
Consumer behaviour
7
Konsumentenverhalten
7
USA
7
United States
7
Theorie
6
Theory
6
Selling
5
Verkauf
5
Beziehungsmarketing
3
International marketing
3
Internationales Marketing
3
Relationship marketing
3
Welt
3
World
3
Absatz
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International market entry
2
Internationaler Markteintritt
2
Internet
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Werbung
2
03.12.1989
1
15.09.1991
1
16.06.1986
1
17.02.1985
1
Absatzforschung
1
Absatzplanung
1
Absatzpolitik
1
Advertising
1
Brand management
1
Competitive strategy
1
Distribution costs
1
E-commerce
1
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Book / Working Paper
27
Type of publication (narrower categories)
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Collection of articles of several authors
Hochschulschrift
Konferenzschrift
52
Sammelwerk
27
Conference proceedings
24
Graue Literatur
13
Non-commercial literature
13
Elektronischer Datenträger
3
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2
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Multi-volume publication
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CD-ROM, DVD
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27
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Brown, Tom
2
Arnold, Todd J.
1
Balazs, Anne L.
1
Brady, Michael K.
1
Brown, James R.
1
Chandy, Rajesh K.
1
Cron, William L.
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Houston, Michael J.
1
Hunter, Gary K.
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamins, Michael A.
1
Kerin, Roger A.
1
Krishnan, Ram
1
LeClair, Debbie Thorne
1
Lutz, Richard J.
1
McTavish, Ronald
1
Moore, Marian C.
1
Moorman, Christine
1
Morgan, Neil A.
1
O'Regan, Rob
1
Pechmann, Connie
1
Perreault, William D.
1
Reynolds, Kristy
1
Scheer, Lisa K.
1
Schewe, Charles D.
1
Slotegraaf, Rebecca
1
Spekman, Robert E.
1
Steenburgh, Thomas J.
1
Swaminathan, Vanitha
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
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Institution
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American Marketing Association
Springer Fachmedien Wiesbaden
821
Verlag Dr. Kovač
313
Shaker Verlag
131
Nomos Verlagsgesellschaft
105
Friedrich-Schiller-Universität Jena
95
Springer-Verlag GmbH
90
Information Resources Management Association
84
OECD
75
Helmut-Schmidt-Universität
74
Eric Cuvillier <Firma>
71
RWTH Aachen
68
Peter Lang GmbH
65
Springer International Publishing
62
Gottfried Wilhelm Leibniz Universität Hannover
60
Technische Universität Dresden
54
Universität Mannheim
52
Deutschland / Bundeswehr / Universität Hamburg
49
Books on Demand GmbH <Norderstedt>
47
Weltbank
45
Harvard Graduate School of Business Administration
43
Logos Verlag Berlin
43
Varazdin Development and Entrepreneurship Agency
41
Kassel University Press GmbH
40
Westfälische Wilhelms-Universität Münster
38
Dr. Rainer Hampp <Firma>
36
Universität St. Gallen
36
Josef Eul Verlag GmbH
35
Leuphana Universität Lüneburg
35
Technische Universität Braunschweig
35
Goethe-Universität Frankfurt am Main
32
International Association for the Study of Insurance Economics
31
Universität Bremen
30
epubli GmbH
30
Nuclear Energy Agency
29
Haufe-Lexware GmbH & Co. KG
28
Christian-Albrechts-Universität zu Kiel
27
Universität Ulm
27
Erich-Schmidt-Verlag <Berlin>
26
Hochschulrektorenkonferenz
26
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Published in...
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Proceedings series / American Marketing Association
6
2008 AMA educators' proceedings
1
AMA educators proceedings
1
AMA educators' proceedings
1
AMA proceedings series
1
Marketing knowledge series
1
Source
All
ECONIS (ZBW)
27
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1
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
2
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
3
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
4
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
5
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
6
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
7
Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
-
Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
-
2016
Persistent link: https://www.econbiz.de/10011701307
Saved in:
8
Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
Brown, Tom
(
contributor
);
Swaminathan, Vanitha
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013548503
Saved in:
9
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
10
Enhancing knowledge development in marketing ; Vol. 19
Brown, James R.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003800380
Saved in:
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