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~institution:"American Marketing Association"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
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Search: subject:"Management"
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Marketing management
26
Marketingmanagement
26
Marketing
16
Marketing theory
15
Marketingtheorie
15
Market research
9
Marktforschung
9
Consumer behaviour
7
Konsumentenverhalten
7
USA
7
United States
7
Theorie
6
Theory
6
Selling
5
Verkauf
5
Beziehungsmarketing
3
International marketing
3
Internationales Marketing
3
Relationship marketing
3
Welt
3
World
3
Absatz
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Werbung
2
03.12.1989
1
15.09.1991
1
16.06.1986
1
17.02.1985
1
Absatzforschung
1
Absatzplanung
1
Absatzpolitik
1
Advertising
1
Brand management
1
Competitive strategy
1
Distribution costs
1
E-commerce
1
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Book / Working Paper
27
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Sammelwerk
Textbook
Konferenzschrift
52
Collection of articles of several authors
27
Conference proceedings
24
Graue Literatur
13
Non-commercial literature
13
Elektronischer Datenträger
3
Medienkombination
2
Mehrbändiges Werk
2
Multi-volume publication
2
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1
CD-ROM, DVD
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Lehrbuch
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1
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English
27
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Brown, Tom
2
Arnold, Todd J.
1
Balazs, Anne L.
1
Brady, Michael K.
1
Brown, James R.
1
Chandy, Rajesh K.
1
Cron, William L.
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Houston, Michael J.
1
Hunter, Gary K.
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamins, Michael A.
1
Kerin, Roger A.
1
Krishnan, Ram
1
LeClair, Debbie Thorne
1
Lutz, Richard J.
1
McTavish, Ronald
1
Moore, Marian C.
1
Moorman, Christine
1
Morgan, Neil A.
1
O'Regan, Rob
1
Pechmann, Connie
1
Perreault, William D.
1
Reynolds, Kristy
1
Scheer, Lisa K.
1
Schewe, Charles D.
1
Slotegraaf, Rebecca
1
Spekman, Robert E.
1
Steenburgh, Thomas J.
1
Swaminathan, Vanitha
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
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Institution
All
American Marketing Association
Springer Fachmedien Wiesbaden
422
Springer-Verlag GmbH
129
Information Resources Management Association
84
OECD
75
Springer International Publishing
68
Verlag Franz Vahlen
60
De Gruyter Oldenbourg
56
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
56
Harvard Graduate School of Business Administration
46
Weltbank
45
W. Kohlhammer GmbH
43
Varazdin Development and Entrepreneurship Agency
41
Books on Demand GmbH <Norderstedt>
37
Erich-Schmidt-Verlag <Berlin>
36
Haufe-Lexware GmbH & Co. KG
32
International Association for the Study of Insurance Economics
31
Uni-Taschenbücher GmbH
30
Nuclear Energy Agency
29
UVK Verlagsgesellschaft mbH
28
Hochschulrektorenkonferenz
26
Nomos Verlagsgesellschaft
26
NWB Verlag
24
SUERF - The European Money and Finance Forum
22
Gesellschaft zur Erforschung des Markenwesens
21
Institut Ėkonomiki i Organizacii Promyšlennogo Proizvodstva <Nowosibirsk>
21
Shaker Verlag
20
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
19
Springer Gabler <Firma>
18
Bertelsmann Stiftung
17
Bundesvereinigung Logistik
17
National Bureau of Economic Research
17
Obščestvo Znanie Rossii
17
Verlag Dr. Kovač
17
Deutsche Gesellschaft für Projektmanagement
16
Harvard Business Review Press
16
Gottfried Wilhelm Leibniz Universität Hannover
15
Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft
15
Uniwersytet Ekonomiczny w Katowicach
15
Berliner Wissenschafts-Verlag
14
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Published in...
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Proceedings series / American Marketing Association
6
2008 AMA educators' proceedings
1
AMA educators proceedings
1
AMA educators' proceedings
1
AMA proceedings series
1
Marketing knowledge series
1
Source
All
ECONIS (ZBW)
27
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1
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
2
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
3
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
4
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
5
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
6
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
7
Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
-
Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
-
2016
Persistent link: https://www.econbiz.de/10011701307
Saved in:
8
Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
Brown, Tom
(
contributor
);
Swaminathan, Vanitha
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013548503
Saved in:
9
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
10
Enhancing knowledge development in marketing ; Vol. 19
Brown, James R.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003800380
Saved in:
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