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~institution:"Arthur D. Little International Inc. <Wiesbaden>"
~institution:"Harvard Graduate School of Business Administration"
~institution:"Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft"
~person:"Britton, Terry"
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Product management
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Britton, Terry
Anthony, Scott D.
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Arthur D. Little International Inc. <Wiesbaden>
Harvard Graduate School of Business Administration
Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft
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Priceless : turning ordinary products into extraordinary experiences
LaSalle, Diana
;
Britton, Terry
-
2003
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10001717317
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