Priceless : turning ordinary products into extraordinary experiences
Diana LaSalle; Terry A. Britton
| Year of publication: |
c 2003 ; [Nachdr.]
|
|---|---|
| Authors: | LaSalle, Diana ; Britton, Terry |
| Institutions: | Harvard Graduate School of Business Administration (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Produktmanagement | Product management | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 182 S. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-57851-746-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001717317