Order in product customization decisions
Year of publication: |
2008
|
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Authors: | Levav, Jonathan ; Heitmann, Mark ; Herrmann, Andreas ; Iyengar, Sheena S. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 2, p. 27-42
|
Subject: | Konsumentenverhalten | Consumer behaviour | Dauerhafte Konsumgüter | Durable goods | Produktgestaltung | Product design | Produktdifferenzierung | Product differentiation | Entscheidung | Decision | Mass Customization | Mass customization | Produktmanagement | Product management | Empirische Methode | Empirical method |
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