Using an attribute-based decision support system for user-customized products online : an experimental investigation
Year of publication: |
2008
|
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Authors: | Kamis, Arnold ; Koufaris, Marios ; Stern, Tziporah |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 32.2008, 1, p. 159-177
|
Subject: | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Produktgestaltung | Product design | Management-Informationssystem | Management information system | Mass Customization | Mass customization |
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