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~institution:"Chambre de commerce et d'industrie de Paris"
~institution:"Erasmus Research Institute of Management"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
3
Brand management
3
Werbewirkung
3
Internet
2
Advertising
1
Advertising planning
1
Automotive industry
1
Brand
1
Brand image
1
Category Management
1
Category management
1
Consumption
1
Customer satisfaction
1
Dienstleistungsqualität
1
Experiment
1
Fashion
1
Fleischwaren
1
Hypothek
1
Kfz-Industrie
1
Konsum
1
Kundenzufriedenheit
1
Markenartikel
1
Markenimage
1
Marketing theory
1
Marketingtheorie
1
Measurement
1
Meat product
1
Messung
1
Mode
1
Mortgage
1
Organic farming
1
Perception
1
Psychology of advertising
1
Reputation
1
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1
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1
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1
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3
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3
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2
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English
3
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Czellar, Sandor
1
Franses, Philip Hans
1
Luna, David
1
Schwob, Alexandre
1
Sloot, Laurens M.
1
Vanhuele, Marc
1
Verhoef, Peter C.
1
Voyer, Benjamin G.
1
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Chambre de commerce et d'industrie de Paris
Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
American Marketing Association
3
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Les cahiers de recherche / HEC Paris
2
ERIM report series research in management
1
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ECONIS (ZBW)
3
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
2
Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
Saved in:
3
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
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