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~institution:"Chambre de commerce et d'industrie de Paris"
~subject:"Brand management"
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Chambre de commerce et d'industrie de Paris
Springer Fachmedien Wiesbaden
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
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Institut für Handelsmanagement <Münster (Westf)>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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Markendialog <11, 2007, Frankfurt, Main>
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Separating the long and short-term effects of
advertising
repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
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