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~institution:"Chambre de commerce et d'industrie de Paris"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Konsumentenverhalten
Werbung
Brand management
2
Consumer behaviour
2
Markenführung
2
Advertising effects
1
Advertising planning
1
Automotive industry
1
Brand
1
Brand image
1
Experiment
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Kfz-Industrie
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Markenartikel
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Markenimage
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Psychology of advertising
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USA
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United States
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Non-commercial literature
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English
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Czellar, Sandor
1
Luna, David
1
Schwob, Alexandre
1
Vanhuele, Marc
1
Voyer, Benjamin G.
1
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Chambre de commerce et d'industrie de Paris
Springer Fachmedien Wiesbaden
12
Information Resources Management Association
7
American Marketing Association
3
Verlag Dr. Kovač
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Museum der Arbeit <Hamburg>
1
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Les cahiers de recherche / HEC Paris
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ECONIS (ZBW)
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
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2
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
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