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~institution:"Chambre de commerce et d'industrie de Paris"
~subject:"Markenartikel"
~subject:"Markentransfer"
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Markenartikel
Markentransfer
Brand
2
Brand management
2
Consumer behaviour
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Konsumentenverhalten
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Markenführung
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USA
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United States
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Accounting valuation
1
Advertising effects
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Advertising planning
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Automotive industry
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Bilanzielle Bewertung
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Bookkeeping
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Brand image
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Buchführung
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Deutschland
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Experiment
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France
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Frankreich
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Germany
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Kfz-Industrie
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Markenimage
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Psychology of advertising
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Welt
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Werbeplanung
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Haller, Axel
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Stolowy, Hervé
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Vanhuele, Marc
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Chambre de commerce et d'industrie de Paris
Springer Fachmedien Wiesbaden
18
National Bureau of Economic Research
13
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
NetLibrary, Inc
7
Verlag Dr. Kovač
6
Information Resources Management Association
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Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
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Haufe-Lexware GmbH & Co. KG
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United States Trademark Association
4
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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UNCTAD Secretariat
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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AMACOM
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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Center for Economic Research <Tilburg>
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Center of Market Oriented Product and Production Management
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Erasmus Research Institute of Management
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Europäische Kommission / Gemeinsame Forschungsstelle
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Foreign Department of the Continental and Commercial Banks
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Group of Governmental Experts on the Economic, Commercial and Developmental Aspects of Industrial Property in the Transfer of Technology to Developing Countries, Geneva
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Harvard Graduate School of Business Administration
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Helmut-Schmidt-Universität
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Hochschule Offenburg
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Institut für Demoskopie Allensbach
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markendialog <8, 2004, Frankfurt, Main>
2
Nomos Verlagsgesellschaft
2
Pan American Union / General Legal Division
2
United Nations Conference on Trade and Development, Trade and Development Board, Committee on Transfer of Technology
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
12. Congrès international de droit financier et fiscal, Knokke (Belgique) 1958
1
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ECONIS (ZBW)
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
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2
Accounting for brands : a comparison between IASC, France and Germany
Stolowy, Hervé
;
Haller, Axel
-
1996
Persistent link: https://www.econbiz.de/10000938040
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