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~institution:"Chartered Institute of Marketing"
~subject:"Corporate social responsibility"
~subject:"Firmenimage"
~subject:"Strategisches Management"
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Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
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Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value
Haywood, Roger
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2005
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3rd ed
Persistent link: https://www.econbiz.de/10002626971
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