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~institution:"Cross Cultural Business Conference <2014, Steyr>"
~institution:"Unilever Bestfoods Deutschland GmbH <Hamburg>"
~institution:"Verlag Dr. Kovač"
~subject:"Gruppenentscheidung"
~subject:"Negotiation techniques"
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Gruppenentscheidung
Negotiation techniques
B-to-B-Marketing
9
Business-to-business marketing
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Business-to-Business-Marketing
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Deutschland
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Germany
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Verhandlungstechnik
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1983-2012
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German-speaking countries
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Lenzing, Aline
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Mayer, Markus
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Westhoff, Katharina
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Cross Cultural Business Conference <2014, Steyr>
Unilever Bestfoods Deutschland GmbH <Hamburg>
Verlag Dr. Kovač
Springer-Verlag GmbH
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Schriftenreihe zum Verhandlungsmanagement
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
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Institutionalizing negotiation management : a success factor for B2B sales negotiations
Mayer, Markus
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2021
Persistent link: https://www.econbiz.de/10012435563
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Nachverhandlungen in Geschäftsbeziehungen : Relevanz, Analyse und Implikationen
Lenzing, Aline
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2016
Persistent link: https://www.econbiz.de/10011422795
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Dynamic preference formation within organizational buying centers : behavioral insights into reconciliation processes
Westhoff, Katharina
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2015
Persistent link: https://www.econbiz.de/10011341950
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