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~institution:"Erasmus Research Institute of Management"
~institution:"European Advertising Academy"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
6
Werbewirkung
6
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbung
3
Theorie
2
Theory
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Perception
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Psychology of advertising
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Loef, Joost
2
Antonides, Gerrit
1
Bušljeta Banks, Ivana
1
Dekimpe, Marnik G.
1
Franses, Philip Hans
1
Hanssens, Dominique M.
1
Pauwels, Koen
1
Raaij, Willem Fred van
1
Rosengren, Sara
1
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Erasmus Research Institute of Management
European Advertising Academy
National Bureau of Economic Research
23
Springer Fachmedien Wiesbaden
19
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5
Deutsche Werbewissenschaftliche Gesellschaft
4
Advertising Research Foundation
3
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3
IP Deutschland GmbH <Köln>
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
Technische Universität Braunschweig
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Books on Demand GmbH <Norderstedt>
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Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
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IGI Global
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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OECD
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Peter Lang GmbH
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
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Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
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1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
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1
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ERIM report series research in management
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Advances in advertising research
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ECONIS (ZBW)
6
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Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
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3
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
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4
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
5
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
6
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
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