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~institution:"Erasmus Research Institute of Management"
~institution:"Harvard Graduate School of Business Administration"
~person:"Barwise, Patrick"
~person:"Bruggen, Gerrit H. van"
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
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2004
Persistent link: https://www.econbiz.de/10001830108
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