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~institution:"Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam"
~institution:"Universität Mannheim"
~subject:"Game theory"
~subject:"Markenführung"
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Game theory
Markenführung
Beziehungsmarketing
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customer relationship management
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customer lifetime value
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
Universität Mannheim
Springer Fachmedien Wiesbaden
9
Gesellschaft zur Erforschung des Markenwesens
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
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American Marketing Association
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Edward Elgar Publishing
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ICORIA <17., 2018, Valencia>
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Information Resources Management Association
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Institut für Markt- und Distributionsforschung <Köln>
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Library of Congress / Cataloging Policy and Support Office / Collections Service
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Library of Congress / Office for Subject Cataloging Policy / Collections Services
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Markendialog <1, 1997, Frankfurt, Main>
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Markendialog <2, 1998, Frankfurt, Main>
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Marketing-Centrum <Münster (Westf)>
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Projekt Verlag
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Society for Consumer Psychology.
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Springer Gabler <Firma>
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The Wharton Financial Institutions Center
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ECONIS (ZBW)
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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Essays on customer management and brand management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
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