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~institution:"Gesellschaft zur Erforschung des Markenwesens"
~institution:"Information Resources Management Association"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand management
33
Markenführung
33
Markenpolitik
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Deutschland
17
Germany
15
Markenartikel
13
Brand
11
Consumer behaviour
7
Konsumentenverhalten
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Welt
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Marketingmanagement
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Computerspiel
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Berlin <2008>
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Business association
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Electronic Commerce
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Fuzzy sets
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Fuzzy-Set-Theorie
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International marketing
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Lips, Peter
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Gesellschaft zur Erforschung des Markenwesens
Information Resources Management Association
Springer Fachmedien Wiesbaden
11
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
Helmut-Schmidt-Universität
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ICORIA <17., 2018, Valencia>
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Institut für Markt- und Distributionsforschung <Köln>
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Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
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Marketing-Centrum <Münster (Westf)>
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Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Technische Universität Chemnitz
1
Tectum Verlag
1
Universität Mannheim
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ECONIS (ZBW)
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1
Digital marketing and consumer engagement ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011758597
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2
Strategien zur Schaffung und Erhaltung von Markenloyalität : [Markendialog ; Februar 1998]
Lips, Peter
(
contributor
)
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1998
Persistent link: https://www.econbiz.de/10001544372
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3
Markendialog : Februar 1997
Lips, Peter
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10003848818
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